A new market research report by Transparency Market Research on the global fortified foods market offers a detailed analysis of the factors affecting the growth of the market during the period between 2015 and 2023. The report, titled “Fortified Foods Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2015 - 2023,” projects the growth and valuation of the global fortified foods market by the end of the forecast horizon. The report studies the growth of the market across some of the key geographical segments. Profiles of the prominent players in the market have been included in the report.

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Fortified foods refer to food products enriched with extra nutrients such as vitamins and minerals. Fortifying foods with nutrients can help eradicate various nutrition-related diseases, especially in emerging economies. Growing awareness regarding the consumption of healthy and nutritious foods to maintain a disease-free lifestyle has propelled the growth of the global fortified foods market. Lately, fortified food products have become widely popular among health-conscious consumers. Various fortified food categories have been included in the market, thereby making it difficult to track and analyze the performance of individual segments with precision.

On the basis of product type, the report broadly segments the global fortified foods market into vitamin- and mineral-fortified foods. The market includes a wide range of product lines such as cereals and baby foods and formulas. Owing to their high nutritional value, cereals dominate the overall fortified foods market.

The report studies the fortified foods market across five key regions: Europe, North America, Asia Pacific, Latin America, and the Middle East and Africa. The various factors affecting the growth of each of these regional markets have been analyzed in the report. The market is expected to witness high demand from developing economies in Asia Pacific and the Middle East and Africa, where malnutrition-related diseases are prevalent. Efforts taken by governments across these regions will augment the growth of the market.

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The report profiles some of the major players in the global fortified foods market such as The Proctor & Gamble Company, Abbott Laboratories, General Mills Inc., Kellogg Company, Land O’Lake, H.J Heinz Company, Philip Morris Companies, and Hain Food Group Inc. The overall market is highly fragmented with a number of regional and global players. The market players are focusing on the production of various types of vitamin- and mineral-fortified foods. Further, major fortified food manufacturers are acquiring successful smaller players to gain bigger market shares. However, the changing regulatory environment in the market has restricted the entry of new players.

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