Beverages such as tea and coffee have been an integral part of civilizations, cultures, and consumerism. Over centuries, tea has played an important role in royal ceremonies and in curing illnesses. Similarly, coffee has been consumed for its fascinating energizing effects in several parts of the world since ancient times. However, the modernization of lifestyles has also brought in a fresh perspective on tea and coffee. Consumption of these beverages is no longer a ceremonial act, but merely one that pertains to a daily stimulant dose intake. The paradigm shift in ways tea and coffee is consumed today has given the global ready to drink (RTD) tea and coffee market appreciable opportunities worldwide.

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Increasing Disposable Income to Drive Global RTD Market

In the past few years, the global ready to drink tea and coffee market has witnessed a huge swell in demand due to changing lifestyles, growing disposable incomes, and the resulting consumerism. South Asian countries and BRIC nations are making a substantial contribution to the growth of the global RTD tea and coffee market.

RTD Market Picks Up Momentum due to Increasing Health Concerns

The ready to drink tea and coffee market is gaining momentum as these beverages are slowly gaining demand due to health reasons. Consuming a certain amount and type of coffee or tea has several benefits such as low calorie intake, a decent dosage of antioxidants, and instant energy. The RTD market is estimated to witness further growth with a higher number of fitness oriented consumers, strict diet plans, and urbanization.

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High Raw Material Prices Could Hinder Growth of RTD Market

The factors hindering the growth of the global ready to drink tea and coffee market are the increasing raw material prices and the growing consumption of ground coffee across the globe. However, widespread health concerns, changing mindsets about improving health, and a growing preference for processed beverages amongst a wide range of consumers will boost the market in the coming few years.

Asia Pacific Emerges as Leader in Global RTD Market

The global ready to drink tea and coffee market has been segmented on the basis of type into green tea, fruit- and herb-based tea, black tea, and oolong tea. On the basis of ingredients, this market is further segmented into yerba mate, acai berry, vitamin B, ginseng, guarana, and taurine. Geographically, this market is fragmented into Europe, Asia Pacific, North America, and Rest of the World. Of these regions, Asia Pacific dominates the global ready to drink tea and coffee market, while Europe is in the second position. Analysts predict that the demand for ready to drink tea and coffee in North America will receive an impetus due to increasing health consciousness and rising awareness about the negative impact of carbonated drinks.

The important players in the global ready to drink tea and coffee market are Hangzhou Wahaha Group, Japan Tobacco Inc., Starbucks Corporation, Asahi Group Holdings Ltd., San Benedetto, Pepsico Inc., The Coca Cola Company, Monster Beverage Company, Ferolito Vultaggio and Sons, Dr Pepper Snapple Group, and Taisan Enterprise Co. Ltd.

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