Betaine is a chemical compound and is normally found in different vegetables, which include sugar beet, spinach, broccoli and cereals among others. Betaine helps in healthy metabolism and is widely used in the food industry. It is also used for the healing of muscular weakness and improving athletic performance. Moreover, this compound is broadly utilized in the pharmaceutical industry for the treatment of heart and liver diseases. Betaine also finds wide application in animal feed, detergent and cosmetic industries among others.

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Some of the key driving factors for the global betaine market is increasing demand for health beneficiary products with high nutritional value among consumers worldwide. Moreover, there has been a surge in the usage of betaine as personal care product, owing to its water retention and moisturizing properties. Synthetic cosmetics often results in hair or skin problems and thus consumers are opting for cosmetics with nutritive ingredients. Betaine is also used as a surfactant in the cosmetic industry, due to its water holding capacity. In addition, betaine improves metabolism in animals and acts as methyl donor. Thus, there is huge demand for this product as animal feed additive. Different geographical drivers are also accountable for the growth of this market. Increasing application areas of betaine in sport and energy drinks in emerging countries is expected to create significant opportunity for the growth of this market in the future. However, over consumption of betaine causes side effects and is injurious to health. Moreover, stiff competition from substitute products, such as Dimethylthetin and DL-Methionine, is anticipated to hinder the growth of betaine market during the forecast period from 2015 to 2023.

Global betaine market can be broadly classified on the basis of form, type application and geography. The market can be subdivided by form into cocamidopropyl betaine, betaine anhydrous and betaine monohydrate. By type, the betaine market has been segmented into natural betaine and synthetic betaine. The market can be bifurcated by application into animal feed, food & beverages, detergents and cosmetics. By geography, the global betaine market has been classified into North America, Europe, Asia Pacific and Rest of the World.

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In the present scenario, the betaine market is dominated by North America in terms of revenue, followed by Europe and Asia-Pacific. The major factor responsible for potential development of this market in North America is increasing awareness for nutritional benefits of betaine. Approval by regulatory authorities for the usage of betaine in animal feedstock and food and beverage industry is driving the growth of this market in Europe. However, Asia Pacific is anticipated to grow at a significant rate in the future, mainly due to increasing demand for betaine in India and China among others.

The betaine market is highly fragmented with large number of companies prevailing in the industry. Top players in this market are BASF SE (Germany), E. I. du Pont de Nemours and Company (U.S.), Associated British Food Plc (U.K.), Solvay S.A. (Belgium), Nutreco N.V. (Netherlands), American Crystal Sugar Company (U.S.), Kao Corporation (Japan), Amino GmbH (Germany), Sunwin Chemicals (China) and Stepan Company (U.S.) among others.