The history of beer can be traced back six thousand years. From being part of the ancient Egyptian civilization to becoming an important component of several economies, beer has come a long way. According to research analysts, the beer market in Europe is set to experience a steady growth rate in the next few years. Beer is consumed by all social classes in most parts of Europe on a regular to daily basis. Despite industrialization and automation, beer is brewed in traditional ways in several parts of Europe to maintain their own history, style, and taste.

With a plethora of local brewers, beer has achieved a ubiquitous presence in the region. The beer market in Europe is witnessing a boom as consumers are realizing its health benefits. The incredible amount of soluble fiber present in lager beer aids digestion and thereby reduces chances of intestinal transit. Furthermore, the high amount of silicon in beer also helps in strengthening the bones and enhancing bone density. In the coming years, the beer market in Eastern Europe will have huge opportunities to grow, as beer manufacturers will stand a chance to expand to Ukraine and Russia.

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Overview

The lager beer market in Europe was valued at US$17 bn in 2014 and is expected to reach US$20 bn by 2021, growing at a CAGR of 2.40% from 2015 to 2021. The biggest contributor to this market is expected to be Germany, whose beer market was worth US$36.2 bn in 2014 and is expected to reach US$40.6 bn by 2021, growing at a steady CAGR of 1.70% from 2015 to 2021. On the other hand, France is expected to witness rapid growth in the beer market in Europe. The beer market in France is expected to reach US$15.6 bn 2021 from US$11.7 bn in 2014, growing at a CAGR of 4.20% from 2015 to 2021.

The increasing awareness about the health benefits of beer is the primary growth driver of this market in Europe. Consumption of beer in limited quantities helps in controlling cholesterol levels and prevents chances of kidney stones. Furthermore, the demand for beer in Europe is also being propelled by the improving disposable income of the consumers, as the economy is stabilizing post-recession.

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However, the beer market faces restraints such as accessibility and availability of external and internal substitutes. Internal substitutes such as whiskey, rum, vodka, and wine are limiting the growth of this market in Europe; whereas external substitutes such as RTD tea and coffee and other non-alcoholic drinks including dairy drinks, energy drinks, and carbonated drinks are also creating a challenging environment for this market.

Companies Mentioned in the Europe Beer Market Report

Some of the important companies studied in the beer market of Europe are Anheuser-Busch InBev, Diageo, SAB Miller PLC, Carlsberg Group, and Heineken N.V.

The beer market in Europe is segmented in the following ways:
Europe Beer Market by Product type:
Ale beer
Lager beer
Stout beer

Europe Beer Market by Country:
Germany
U.K.
Italy
Spain
France
Rest of Europe

This report gives you access to decisive data such as:

Market growth drivers
Factors limiting market growth
Current market trends
Market structure
Market projections for the coming years

Key highlights of this report
Overview of key market forces propelling and restraining market growth
Up-to-date analyses of market trends and technological improvements
Pin-point analyses of market competition dynamics to offer you a competitive edge
An analysis of strategies of major competitors
An array of graphics and SWOT analysis of major industry segments
Detailed analyses of industry trends
A well-defined technological growth map with an impact-analysis
Offers a clear understanding of the competitive landscape and key product segments

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