Vehicle to vehicle (V2V) communication allows cars to communicate with each other and also with infrastructure such as traffic light. Some of the key industry players in the V2V communication market are Audi, Autotalks Ltd, Cisco Systems Inc., Delphi Automotive PLC, Denso Corporation, Ford Motor Co., General Motors, Harman International Industries Inc., Infineon Technologies AG, Kapsch TrafficCom (Kapsch), Lear Corporation, Mercedes-Benz, Qualcomm Technologies Inc., Savari Inc., and Toyota Vacaville. Industry participants are increasingly emphasizing on development of cellular based systems and commercialization of 5G technology, in order to enhance efficiency of these systems.

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Another benefit of V2V communication is in the area of personal auto alarm. Most vehicles nowadays come standard with a built-in alarm system which can be activated either by a touchpad call or manual switch on the vehicle’s keypad. Many newer vehicles offer a remote start system, which uses a small transmitter to activate the main engine just by pressing a button. However, there are certain aspects of this technology that can potentially limit future development. For instance, the initial installation cost for V2V communication is significantly high and thus, a very low pool of customers are likely to adopt it. Besides, a lack of supporting infrastructure could potentially inhibit growth of the vehicle-to-vehicle (V2V) communication market.