forecasts the global anti-counterfeit electronics and automobiles packaging market to grow at a CAGR of 10.1% from 2015 to 2020. Hologram technology would dominate the authentication packaging technology market and is expected to reach $8.0 billion in 2020. Taggants technology segment is projected to register the highest CAGR of 21.4% during 2015 - 2020.

Be it fake memory chips or refurbished automotive components sold as new, every year counterfeit electronic goods and automobile accessories surge the market in large numbers. Businesses and consumer within automotive and semiconductor industry are respectively losing about $3 billion and $75 billion annually. The high value of counterfeiting has spiked the demand of anti-counterfeit technologies within these industries. Additionally, factors such as advanced tracking technologies and adoption of RFID technology is also contributing to the growth of this market. Moreover, the increasing consumers awareness about counterfeit products and rising government efforts to counter electronic and automotive counterfeiting in developed as well as developing nations is supplementing the market growth. However, high cost associated with implementation of product identification setups and impact of anti-counterfeit products on distribution process would limit the market growth.

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Conventional authentication technologies such as holograms, inks and dyes are the highest revenue generator in the global anti-counterfeit electronics and automobiles packaging market owing to their economic pricing and ease of application. Track and trace technologies are gaining popularity as potential solution for product tracking and authentication. Barcode is one of the leading technology in track and trace solution and is widely used across electronics industry.

Key findings of the study:

Inks & dyes and holograms collectively accounted for about 91.2% of the revenue generated in 2014
RFID technology market segment would grow with highest rate during the forecast period, owing to its accuracy and multiple applications
North America will continue to lead the global anti-counterfeit packaging (electronics and automobiles) market, closely followed by Europe, all through to the forecast period
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Technologies have a significant impact on the global anti-counterfeit packaging (electronics and automobiles) market. The advent of novel technologies leads to introduction of new and advanced product lines in anti-counterfeit packaging market. In order to gain the maximum market share, key leaders of the anti-counterfeit packaging (electronics and automobiles) market have adopted product launch as a key growth strategy, which is proved to be highly successful for this market.

Key Benefits:

The report provides the quantitative analysis of the current market and estimations through 2014-2020 that assists in identifying the prevailing market opportunities to capitalize on
The report helps in understanding the strategies adopted by various key market players, in order to gain a higher market share in the global anti-counterfeit electronics and automobiles packaging market
Country-wise in the global anti-counterfeit electronics and automobiles packaging market are comprehensively analyzed in the report
The projections in the report are made by analyzing the current market trends and highlighting the market potential for the period of 2014-2020, in terms of value
Extensive analysis of the market is conducted by closely following key product positioning and monitoring the top contenders within the market framework
SWOT analysis of the key market players is provided to illustrate the business strategies adopted by the companies


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Major market players

Alien Technology Corp
AlpVision
Zebra Technologies Corp
Avery Dennison Corp
Giesecke & Devrient (G&D)
Impinj Incorporation
Datamax-O'Neil (Honeywell)
Applied DNA Science
InkSure Technologies Inc
IAI industrial systems
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