The Global Mobile Value Added Services (MVAS) Market was valued at USD 385.68 billion in 2016 and is projected to reach USD 1351.48 billion by 2025, growing at a CAGR of 14.95% from 2017 to 2025.

MVAS or mobile value-added services aids in the non-standard services of the mobile phone such as fax transmissions and voice calls. These services help citizens by providing them with services that are available (according to their respective mobile service providers) other than voice communication. The benefits of mobile added value services are that it helps in having an enhanced customer experience, larger revenue growth and no leakage in revenue.

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The growing need for communication services has led to the increase in the number of smartphone and tablet users. This, in turn, has led to a growth in the number of mobile applications, social media, and web usage. These factors drive the mobile value-added service (MVAS) market to grow. Factors such as the security and privacy concerns and having to change the customers understanding about the services are restraining factors when it comes to the growth of the MVAS market.

Competitive Landscape:

The major players in the market are as follows:

1. Apple

2. Onmobile Global Limited

3. Google

4. AT&T

5. Vodafone

6. One97 Communications Limited

7. Ongzhong Corporation

8. Mahindra Comviva

9. Comverse

10. Inmobi