Amira, a global producer of special Basmati rice from India as wellas packaged foods, has expanded its portfolio of products to include organic and ready to eat food products, as well as snacks.
This was announced by top executives of the company in a meet with the press, organized in the city in the recent past. They also enlightened the press about the nature of business of the company.
AMIRA is a major global producer of specialty Basmati rice from India and packaged food, selling in over 60 countries.
“We generate the bulk of our revenue by selling Basmati rice, which is a special long-grain rice, grown in only particular areas of the Indian subcontinent. It sells its products mainly in emerging markets, via a robust distribution network,” said an executive.
AMIRA provides an extensive portfolio of brands, which have been created to suit the palette and cuisine of local markets, globally. The company has conducted extensive research on consumer palettes across market segments and adaptedproducts to suit the needs of different trade channels.
“Wehave expanded our product line to snacks, organic and ready to eat food products. We try to build relationships that bond cultures and people around the world, via the common language of food, which we refer to as Food Connect. Powered by Food Connect and driven by a zeal for purity, we are trying to create a worldwide food brand. Our relentless focus is on innovation, quality as well as superior taste, which are evident in our extensive range of products, making our brands, the best that money can buy,” said an executive.
The main targets of the company are geographic targeting of over 70 countries by 2017, rapid expansion in high growth markets like USA and UK and mainly expanding portfolio to snacks and organic product lines.
“In recent times, AMIRA has become a globally important food provider. It has a direct presence in 40 countries under its own brand names and in 60 countries via thirdparty vendors. Two-thirds of sales are meant for exports from India. We are connected to distributors and food companies around the world,” said an executive.
The company was started in 1915, as a trading house by late B.D. Chanana. Today, it is helmed by the fourth generation of his family, led by Karan. A. Chanana. The major achievement of this current visionary leader is the listing of the company on the NYSE (New York Stock Exchange) under the listing ANFI. The company is headquartered in Dubai, UAE and has offices across the globe.
Basmati rice is the principle product of Amira Nature Foods Ltd even now. But it has expanded the product line to organic foods. The organic farming projects of Amira are located in North India across the regions of Unnao and Badaon in U.P. state. Around 3600 farmers under Amira are practicing organic farming in over 7200 hectares.