How to increase traffic in Google using SEO is a very interesting topic. The good news is that SEO is the best way to increase website traffic. This is the reason most websites invest in professional SEO and all of them get the desired results.

Google can be a very difficult customer for any website when it comes to getting ranked on its SERPs. Over the years Google has ensured that it keeps updating its algorithms so that all those black and grey hat SEO techniques get flushed out. Google has its own brand name to protect and it comes down hard on any website that tries anything that is not as per the Google Webmaster Guidelines. So, a one word answer to how to increase traffic in Google is ethics.

Ethical SEO is hard work, make no mistake about it. Gone are the days when you would be able to use black hat SEO techniques to get a high page rank score for your website. Google wants its users to get information that they are searching for. So, Google would never rank a website high on its SERPs that has nothing to do with what the user is searching for.

At the heart of ethical SEO is content management. If your website content is not good enough you may try all you like but there will be no difference in your website rank. Again go back to the point about what Google wants its users to experience – fresh and updated content that is useful to them. This is what you should be looking at. It is perfectly ok to have an SEO partner for content management of your website but you should be completely involved in the process.

Let us look at some of the biggest points that come into the limelight when someone wants to know how to increase traffic in Google.

- Lots of content – The more content you have in your website and the other web pages the better it is for you. Google will love the idea that you have so much content to show in your website.
- Fresh content – As mentioned above your content should be fresh and updated. Keep making those small changes every now and then to make your readers want more.
- Keyword optimized – Your content has to be keyword optimized because no one will come to know about the wonderful content that you have. However, keep an eye on keyword density.
- Sharable – Your website should have those social media buttons so that your readers can share your content through Facebook, Twitter and Pinterest and so on.
- Content marketing – Use articles and blogs to market your content.
- Expert opinion – Try and get industry experts offer their views on content that is relevant for your website. These views can then be shared through various media.

Focus on these aspects of content management and you will know how to increase traffic in Google. Great content will result in great incoming links, something that Google loves to see.
How to increase traffic in Google ( http://www.link-building-strategies.com )? The secret lies in effective content management ( http://www.link-building-strategies.com/contact-us.html ).