The need for Search Engine Optimization has assumed paramount importance in the world of virtual marketing through the web. Properly done SEO not only helps the business reach the desired customer base, but also ensures that there is a leap in the subsequent profits of the business. However, SEO is a complex process that has several key facets that need be addressed properly. One of these factors is building proper links. Again, link building ought to be done immaculately in order to bring the website sufficient back links. Social bookmarking links serve to address this call.

Bookmarks have been in use since a really long time now. Obeying the basic laws of evolution, bookmarks have made their share of progress as well. Some used these in the hard cover gothic novels so that the intensity of novel reading did not get lost in trying to find the right page. Others used a simple paper in between the pages of a monthly magazine to keep track of the last read page. Most thick books like the scriptures of various parts of the world have a thread that can be placed between any two pages of a book to swiftly carry the reader back to where he left. These are all examples of bookmarks. Now, bookmarks are used in the internet as well. Both the general users of the web and the companies that look to promote their business on the internet make use of bookmarks. While simple users bookmark websites on their browsers for improved convenience, the use of bookmarks by the companies is completely different. Submitting social bookmarks is one of the best ways to bring traffic into the company’s website.

The major difference that social bookmarking has with file sharing is that file sharing demand considerable use of resources, while bookmarking doesn’t. In bookmarking, the popularity of the link is turned upon its head. The backlinks that the bookmarks bring to the website makes search engines like Google, Yahoo and Bing take note of the website. When search engines start taking note of any website, the obvious conclusion is better search engine rankings.

The ranking of the website improves a great deal through social bookmarking. This is one of the major Benefits of social bookmarking. But that is not the only benefit that bookmarking on a social platform bears to the business. The next big advantage that results from it is in the sale of the company through its website. Many writers have achieved unmatched popularity for their blogs through the efficient use of bookmarking on social sites. Even in marketing, this results in a considerable amount of increase in the sales of the company. There are numerous examples of companies turning their sales figures in a fortnight by getting others to bookmarks their products.

The next thing that undergoes considerable change through social bookmarking links is the online visibility. If the company website is using a using a link that directs to one of the articles written in the site, just typing the title of the article within quotes in the Google search box will show the websites that are using the article. Every time a websites uses the article, a backlink is sent to the website that created it.

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