Is choosing Marketing as a BBA specialization a good choice?


Posted June 28, 2021 by aman1414

The BBA degree is one of the most popular undergraduate courses in the world. The best BBA Colleges in India offer many different BBA specializations like Marketing

 
The BBA degree is one of the most popular undergraduate courses in the world. The best BBA Colleges in India offer many different BBA specializations like Marketing, Finance, Operations, Human Resources, Information Systems, Information Technology, etc.

Choosing Marketing as a BBA specialization is a great choice for students with a passion for the field. Here are some of the details of the BBA Marketing course.

Course Overview
The BBA course is a three-year undergraduate degree course. The first four (out of a total of six) semesters cover subjects that are common to all BBA programs in India. The final two semesters focus on Marketing as a specialization.

This course is advisable for students who have great communication skills, can easily deal with clients and coworkers, have good teamwork and problem-solving skills, and have a general interest in Marketing.

Syllabus
Here are some of the subjects commonly included in a BBA Marketing program-

Marketing Concepts
Marketing Ethics
Business Laws
Sales Management
Brand Management
Industrial Marketing
Marketing Audits
Consumer Behaviour
Economic Analysis
Industrial Relations
Corporate Strategic Management
Project Management



Salary and Job Profiles
The BBA graduate in Marketing average salary is between 4-6 LPA. Of course this depends on the university where you studied. Many graduates from top universities earn salaries that exceed 10-15 LPA. Getting a Master’s degree like an MBA degree is also a great way to increase your salary. Here are some of the common job profiles of these graduates-

Market Research Analyst
Marketing Executive
Advertising Executive
Media Planner
Sales Manager
Marketing Manager
Advertising Account Planner
Advertising Copywriter
Social Media Manager

Education after BBA Marketing
After getting your BBA degree and a few years of experience, you should look for a suitable MBA program. An MBA in Marketing or any other related field will improve your chances of getting a promotion and a high-paying managerial role. Other options are also there such as a PGDM.

Sometimes, the company you are working for after your BBA degree will offer to sponsor your MBA education. The average salary of MBA graduates in India is around 10-12 LPA. This depends on the university where you studies as many B Schools offer placements exceeding 15-25 LPA. MBA graduates are in huge demand and there is tremendous scope for you if you complete an MBA/PGDM program.

Conclusion
All in all, Marketing is a wonderful field to specialize in and is very interesting and dynamic. Top Marketing professionals do get paid well for their services. The need for good marketing and advertising is constantly increasing as companies are willing to spend more to get an edge over their competitors.

Symbiosis College of Management Studies Pune is one of the top BBA Colleges in Maharashtra and offers many different BBA specializations.
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Issued By aman
Country India
Categories Education
Last Updated June 28, 2021