Germany is the largest market of giftware and handicrafts in Europe It has the population of 82 million individuals. Te overall supply and import - export of this country happens with the surrounding countries like - France, Italy, Switzerland, United Kingdom. The trade of terms is also established with the other parts of the world like - Russia, USA, Africa and Asia. It is also the part of the European Union.
The Germany deals in following type of handicraft products -
home furniture
metalware
table accessories
wooden furniture
imitation jewellery
artificial flowers and plants
computer games
digital devices
watches
apparels
cosmetic gifts
toys
Still Germany handicraft market growth rate is not considered very high. Generally 1-2% growth rate is forecasted every year. It is generally considered that with the innovation of new handicraft and giftware market accessories the market growth rate can be grown. Still there are many market opportunities in German Market to invest and prices and quality of products is still very competitive.
The average market of the giftware accessories is generally considered as with the growth rate of 4-5%. The imports of giftware market accessories is increased from Poland and Chinese market and the figures also show the great demand for the low priced candle market.
The Import scenario from other European countries -
Pottery raw material from spain, poland and portugal
Fine stationery from Italy, france and switzerland
Candles from portugal, china and Poland
Flowers from Holland
In the German handicraft market, Indian and asian market companies are facing the immense pricing competition. Specially the India is facing the competition from Chinese products. The Indian Companies which are getting in the German market they are dealing in the niche oriented giftware accessories.
The Indian Companies have to be aware that they should publish the comprehensive product manuals and data sheets in German language. Although English is an universal language. They should also appoint the proper stock officer to maintain the proper short notice orders.