Colors are used by food & beverage manufacturers to enhance the color of the product so that it becomes attractive for the consumer. The major drivers for the global food colors market are the increased health concerns and clean label foods, which have resulted in the use of advanced technology and new products.
The North American market holds the major share in the global colors market and is projected to grow at a CAGR of 4.6% from 2011 to 2016. In North America, the growing demand for clean labels, consumer awareness for the type of color (natural and synthetic) used in the food products are the main drivers to increase the market for colors . In addition, North America is considered to be one of the most technical advanced regions. The remarkable biotechnological growth in the field of natural colors is pushing the American food colors market. In turn these advancements have lead manufacturers in finding substitutes to meet the rising demand for food safety norms.
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Market Trend analysis
• Comprehensive study of the health issues faced by consumers due to the intake of synthetic food colors
• Effective means of reducing the dosage levels and costs of natural colors which affect the market for natural colors
• Study of emulsion technologies like microencapsulation, nanoentrapment etc. to reduce technical challenges of natural colors like stability and degradation
• Expenditure on research and development done by the major companies in this region to increase food color production

Regulatory Framework
• Detailed study of obligatory labeling regulations related to both natural and synthetic food colorants
• Brief study of the colors approved for use in this region
• Regulations regarding parameters for manufacturers like material safety sheet, product specification with purity percentage, its usage levels etc.