Sofy-A Brand That Has Reinvented Women's Hygiene


Posted April 30, 2021 by alizaelly

Japan’s leading FMCG Major Unicharm has been able to deliver some amazing and life changing products to the Indian women where women's hygiene is considered in the form of their brand, sofy.

 
The main goal of Sofy is to help empower Indian women by helping them feel confident, comfortable and proud of themselves even when they are on their monthly cycles. Sofy, as a women's hygiene brand has introduced in India a number of products like no leakage period pads for one. These no leakage sanitary pads have proven to be an amazing addition to the arsenal of women when it comes to helping them feel comfortably empowered.

However, the Sofy brand is all about the variety it can offer women when it comes to menstrual hygiene and they have thus provided a wide variety of choices even in their no smell sanitary pads selection to help meet the needs of today’s active women. The napkins like overnight napkins or XL sanitary pads are all different when one talks about their thickness, material and their length as well. Keeping each and every women in mind, like the working women, the active homemakers and even the student, Sofy's main aim is to help them all lead a quality life burgeoning with confidence and comfort.

The variety that Sofy has to offer in terms of different kinds of no smell period pads or even super tampons is something that the Indian market has not experienced before with other women hygiene brands. From having products like antibacteria pads which comes with a green sheet of antibacterial, giving protection from 99.99% bacteria to their BodyFit extra long pads which brings down the chances of any potential leaks to a minimum, Sofy truly has set up an amazing market for women's hygiene

If that was not enough, they are also manufacturing Cool pads that comes with a cool pad technology, which uses a unique Japanese technology giving the wearer a feeling of coolness and freshness throughout the harshest of summer months too!

Sofy truly has made a huge name for itself in the Indian market catering to and focusing on women's hygiene, and it has received and equally enthusiastic welcome from women in all walks of life owing to their affordable nature as well

Yuji Ikeda, Marketing Director of Unicharm India said, in with regard to their Sofy Cool pad, “As a brand, we are invested in understanding our consumers and their needs. Our research says that the top three factors that cause irritation during periods are stickiness, itching and sweating. To address these issues and give girls an irritation free period, we launched Sofy COOL that gives a mild cooling sensation and persisting comfort for a long period of time. Sofy COOL is a product that will not only help women stay comfortable during periods but also help them achieve their dreams and aspirations.”

Unicharm India Private Limited
Unit No. 501 to 508 & 510 to 518, 5th Floor,
Centrum Plaza Building,
Golf Course Road, Sector-53,
Gurugram-122002, India
Phone: +91 9971988339
Website: https://www.sofy.in/
E-mail id: [email protected]
Timing: 10:00 AM -5:00 PM (Monday-Friday)
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Issued By Sofy India
Phone +91 9971988339
Business Address Golf Course Road, Sector-53,
Gurugram
Country India
Categories Lifestyle
Tags XL sanitary pads , no leakage sanitary pads , overnight napkins
Last Updated April 30, 2021