Buying jewelry is usually more of an emotional decision for a customer. Indeed, it will make the sale difficult if you come up with higher price tags. Thus, you need to follow some effective sales techniques so that you can drive better revenue for your jewelry business. Just have a sneak peek -

Let your customer take his time

Allow you customer to have enough time to stare at your jewelry piece and make up his mind. Just let him look it over and try it on.

Give away inexpensive stones

If you want to increase your jewelry sale, you should give away the inexpensive stones to the customers. Along with a free stone, you can also set the discount that will help you make a profit. The customers are going to appreciate your step and soon they will revisit your store.

Negotiate the price

Do not keep the price of any jewelry piece on display. It is important that the original price of the piece is not revealed until the customer has found the exact piece the he wants to buy. Once you realize that the customer has made up his mind for a particular jewelry, show him the price. Try to negotiate if the customer seems to put off by the cost.

Be aware of your jewelry pieces

If you find a customer with a technical mind, it would be a great idea to feed him with information based on the technical points of jewelry. Make him aware of the weight, quality and other technical information related to the jewelry.

Apart from all, you need to approach your customers with an open heart in order to make a unique and positive impression. Work on boosting up the excitement of the customer by helping him in finding the perfect jewelry piece.

Serving as a result-oriented and decisive leader along with a great success in establishing a lasting presence in new markets, Daniel Sunray has been running his own jewelry business from 80s. With the vast knowledge of fine jewelry, he explains cuts, carats, color and clarity in jewelry to the customers. He suggests the jewelry designs for the customers that are highly suitable for certain occasions. He has travelled to various places including Europe and the Far East on business trips.

Daniel Sunray has been formerly working as a Mashgiach at Mr Broadway. Adding to your information, it is a renowned kosher restaurant that always believed in using the freshest ingredients and relied on homemade cooking.

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