What do you do to enhance your leads? Marketing online? Outbound calls? Paid Referrals? The question is- does that all really pay you back? Does creating more leads are the end to your sorrows? Does merely reaching out new people help strengthening your customer base? Probably not.

As per Daniel Sunray, service providers can be of two types-Sprint racers and the Marathon runners. The sprint racers grab customers at a faster rate. The chances are, the customers see an exit door sooner too. The Marathon racers are slow at grabbing potential customers, but they retain their Customers for a much longer period as well. The question is- what is that extra factor?

Through his years of experience as sales representative, Daniel Sunray says it’s all about how the customer is treated. Here are a few points Sunray jots down on his priority list:

Listening skills

As Daniel says:”Attend, before you deliver.” It is important to understand what the customer actually needs. The representative needs to have a clear picture about the customer’s expectations. The closer he listens, the closer he delivers. Proper attention towards customer’s needs is obviously needed.

Detailed knowledge of the product

“How can you explain something you haven’t known?” We have to agree on this. Representing the product correctly needs a detailed grip on the product. The representative needs to understand the factors and their effects on the product beforehand. You should be ready to get cross questioned.

Communication Skills

What is the purpose of attentive listening and a detailed knowledge, if you fail to present it correctly? As per Daniel Sunray, a sales representative needs to be pro-active and high on energy. A good sales representative manages that gap between active speech and being outspoken. Right words, right time, right place fuelled with apt knowledge of the product.

About Daniel Sunray

Daniel Sunray is the owner of Sunray Gems, Jerusalem, Israel. The jewel shop has been serving customers since the 80s. He has worked extensively as a sales representative over the years; and has got great hands in recognizing and understanding precious and semi-precious stones. Daniel mostly stays in US looking after his restaurants in New York and Connecticut. Daniel has worked as chef in a fair number of restaurants.
Only a man with that great hold on skills can manage multiple workplaces.

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