Growing population in countries such as China, India and Japan among others has contributed to the growth of the beer market in the region. China was the largest consumer of beer in the Asia Pacific region and accounted for the largest share in 2013.

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There are three types of beer consumed, i.e., premium, mainstream and economy. In 2013, mainstream beer accounted for the largest market share holding a percentage share of 33.5%. This is because mainstream beer is manufactured by established brands that have their manufacturing units in the country itself and hence these beers come at an affordable price. The consumption of premium beer segment is expected to grow at a CAGR of 4.6 % from 2014 to 2020. This growth is primarily attributed to the increase in disposable income that encourages people to spend willingly on a glass of beer.

asia-pacific-beer-market

Geographically, China held the largest market share in 2013. The demand for beer in the country is primarily driven by the increasing population. Moreover, beer is more popular among the age group of 21 – 35 in China. China is followed by Japan in terms of geographical market share. The growth in the region is attributed to the relaxation in the rules and regulations related to the functioning of the breweries. The demand for beer has also been growing in countries such as India, Vietnam and Singapore and Australia among others.

The beer market is consolidated in nature where the top five players constitute 51% of the market. China Resources Enterprise, Tsingtao Brewery, Anheuser-Busch InBev, Beijing Yanjing Brewery, Kirin Holdings, San Miguel Brewery and Asahi Breweries among others are some of the key players in the beer market.

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The market has been segmented as follows for better understanding and to formulate winning strategies for the market players.
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Beer Market

By types
Premium
Mainstream
Economy
By geography
China
India
Japan
South Korea
Australia
Vietnam
Singapore
Others
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