As time goes by, the internet has been a very important part in our daily like. Thanks to it, the marketing strategy changes a lot. Decades ago, company spend a lot money on TV advertisement. People get information on the head unit and they think the products are good and reliable if they see the advertisement of it on TV.
Times is different now. People now can get much information on internet. And they can search the information of the products and other’s reviews about it. You can find many pictures and videos about the products. People have freedom of speech. And for the develop of technology, many products available for customer’s choices. Most time the products itself have no much differences.
The marketing now is social media marketing. To win or fail, the question lies in whether you can spend time and efforts on social media marketing. Social media marketing is the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks.

Social networking websites allow individuals to interact with one another and build relationships. When companies join these social channels, consumers can interact with them directly. That interaction can be more personal to users than traditional methods of outbound marketing & advertising. Social networking sites act as word of mouth. Social networking sites and blogs allow followers to “retweet” or “repost” comments made by others about a product being promoted.
Social networking sites also include a vast amount of information about what products and services prospective clients might be interested in. Through the use of new Semantic Analysis technologies, marketers can detect buying signals, such as content shared by people and questions posted online. Understanding of buying signals can help sales people target relevant prospects and marketers run micro-targeted campaigns.
And now letting your customer make comments on you and pay attention to our post is as important as persuading them to buy our head unit. The review from other customers can make much influence on the potential customer’s choice. All the company should pay much attention to the bad review of their products. It is said that Benz spend a lot of money to delete all the bad reviews about one car model. It’s not right to do that but we can see the important of reviews on the internet. Because customers can find that when they search on internet.

We now also spend much time on the social media marketing such as Facebook, instagram, twitter and others. We reply customer’s question and post interesting.

Now we have good news. We encourage our customer share video and pictures of Android Car DVD Player on Facebook, instagram, and twitter t get free gifts. What’s more, if their post was liked by more than 10. The can have a DVR free.