Importance of Social Listening in Creating an Effective Digital Marketing Campaign
91% retail brands use social media platforms.
Are all 91% making the best use of those platforms though?
Have you, as a marketer, ever considered a ‘social listening’ strategy?
‘Social listening’-It’s not what it sounds like, although eavesdropping might prove to be somewhat useful to marketers, albeit highly unethical. It’s really more of a personal preference.
What we mean is social media listening. You probably already get the meaning now, but let us further elaborate.
It’s when you pay attention on social media to get direct access to the prospect’s pain points, trace trends, form relationships, and create brand identity.
Social media is a huge blessing for current marketers as it is a resource that provides such easy access to the audience. This highly useful resource was not available to marketers some 30 years ago and we bet some of them are saying ‘millennials have got it so easy’ right about now.
Below are some of the ways social listening has proven to be useful to others and can yield similar results for you.