6 Digital Marketing Trends of 2019
Now that we’re halfway through 2019 it seems like a good time to look at the year in review and maybe make sure that you didn’t miss the memo.
January 2019 saw 9% more online users than January 2018- a difference of 366 million.
More and more businesses each day are learning the importance of digital marketing and jumping onto this very useful and lucrative bandwagon.
In order to help you do this, we’ve put together a succinct little list of things we hope you’re already doing. If not, now would be a good time to start.
Combining audience targeting and keywords
Keywords, though important, do not say too much about what your audience is looking for, or what stage of investment they are at. They could just be starting out or they could be at the final stage and ready to invest, or they might not be looking to buy at all.
This is where audience targeting comes in. If you use paid search audience targeting along with keywords based marketing, it won’t just make it to the right screens it will also make sure to pop up when people actually want to see it instead of interfering with their scrolling time. You want to be useful not pointlessly distracting.
PPC automation means the marketer has been blessed with more time to strategize instead of wasting precious time wiling away on tedious ad management across a multitude of platforms.
Smart bidding which Google is offering now. This uses user data in real time, including things like the time zone they’re in, device information, and location etc- all information that could be very useful to a marketing campaign.
Especially for local businesses, Smart bidding can change the game with its machine learning and data collecting capabilities.
There are other features such as the Account Anomaly Detector that lets the manager see where something doesn’t add up or is going wrong through hourly or daily scanning.
It not only makes supervision a lot easier but also takes really a lot of the pressure off because it really is too much work for a manager to be keeping check on all accounts across the various platforms and all that activity.