The soft drink market is anticipated to augment at a CAGR of around 6.0% during the forecast period. A soft drink is a non-alcoholic drink that generally contains carbonated water and natural or artificial flavoring. Dairy products are not covered in the soft drink market. Increasing disposable income, rising younger aged population bases especially in the emerging economies are some of the major factors for the growth in the market. Besides, shifting in the preference of the consumer from standard flavors (such as orange, lemon, cola) to innovative flavors such as tropical fruits or fusion of flavors are also expected to provide a significant market growth.

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The soft drink market is segmented on the basis of type and packaging. By type, the market is further segmented into carbonated drinks, packaged water, Iced/RTD tea & coffee, fruit beverages, energy drinks. During the forecast period, the demand for the carbonated drinks is expected to grow with a modest growth with the increasing shift toward diet drink as compared to standard carbonated drinks. Considerable growth in the Iced and ready-to-drink tea & coffee in the developed regions will be witnessed. Besides, significant growth in the fruit beverages, energy drinks will be registered in emerging as well as developed economies during the forecast period.

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The carbonated drinks market is a consolidated market and The Coca-Cola Co., and PepsiCo, Inc. hold a major market share in all major economies. The number of regional players in Iced/RTD tea & coffee market and fruit beverages market is higher as compared to carbonated drinks. Moreover, the bottled water market is a highly consolidated market with many players operating at the regional level. Some other major market players in the soft drink industry include Asahi Group Holdings, Ltd., Danone S.A., Keurig Dr. Pepper Inc., Kirin Holdings Co. Ltd., National Beverage Corp., Nestlé S.A., Parle Agro Pvt. Ltd., Red Bull GmbH, and the Hangzhou Wahaha Group Co., Ltd. These market players are adopting growth strategies including mergers and acquisitions, product launches, expansions, partnerships & collaborations, innovative packaging, and unique flavors to gain a competitive edge in the market. For instance, in April 2020, the Coca-Cola Co., through its subsidiary Costa Coffee is planning to introduce ready-to-drink products such as Black Americano and Classic Latte in China. The acquisition of Costa was completed by the Coca-Cola Co., in February 2019 for $4.9 billion with an aim to increase its footprint in the coffee business globally.

Global Soft Drink Market – Segmentation
By Application 
Food and Beverages
Chemical
Pharmaceutical
Others
Global Soft Drink Market – Segmentation by Region 
North America 
United States
Canada
Europe
Germany
United Kingdom
France
Spain
Italy
Rest of Europe
Asia-Pacific 
China
Japan
India
Rest of Asia-Pacific
Rest of the World

Company Profiles

A.G. Barr plc
Asahi Group Holdings, Ltd.
Britvic plc
Britvic plc
Cott Corp.
Danone S.A.
F&N Foods Pte. Ltd.
Fraser and Neave, Ltd.
Keurig Dr Pepper Inc.
Kirin Holdings Co. Ltd.
Kofola ?eskoSlovensko AS
Monster Beverage Corp.
National Beverage Corp.
Nestlé S.A.
Parle Agro Pvt. Ltd.
PepsiCo, Inc.
Red Bull GmbH
Simonds Farsons Cisk plc
Suntory Beverage & Food Ltd.
The Coca-Cola Co.
The Hangzhou Wahaha Group Co., Ltd.
Unilever PLC

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