The Global High Protein Meal Replacement Shake Market is estimated to grow at a significant CAGR during the forecast period. Breakfast, lunch, or dinner can all be replaced with a meal replacement shake. They are often high in nutrients but low in calories compared to a meal. According to a European Union Commission Regulation, replacing two of the main daily meals of an energy-restricted diet with meal replacements helps people lose weight. Substituting such goods for one of the main daily meals can help people maintain their weight once they've lost it.

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The global lockdown imposed by the COVID-19 epidemic has created extraordinary health challenges, with consumers' adaption to this lifestyle being touted as the new normal. Less movement has resulted in stress, which has led to overeating and, eventually, weight gain. During this time, the concept of healthy eating has attracted increased attention, and consumers' efforts to stay self-immune have been crucial, boosting the sales of meal replacements on the market.

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This is driving the market by growing demand for items like protein bars, energy bars, and shakes. Nutrition bars are a handy, convenient, and typically healthier option for a fast on-the-go meal or snack. The industry is also driven by the availability of various kinds and tastes. As a result, these bars are gaining in popularity, particularly among the working class, youths, hostel residents, and bachelors. For Instance, In 2020, Huel has released its new Huel Black Edition, a nutritious meal replacement shake that contains 33% more protein than Huel Powder, 50% fewer carbs, and a naturally gluten-free and artificial sweetener-free formula.

Global High Protein Meal Replacement Products Market – Segmentation
By Product Type
Ready-to-drink Products
Nutritional Bars
Powdered Products
Other Product Types
By Distribution Channel
Convenience Stores
Hypermarkets/Supermarkets
Speciality Stores
Online Retailers
Other Distribution Channels

Global High Protein Meal Replacement Products Market – Segmentation by Region 
North America 
United States
Canada
Europe
Germany
United Kingdom
France
Spain
Italy
Rest of Europe
Asia-Pacific 
China
Japan
India
Rest of Asia-Pacific
Rest of the World

Company Profiles
Glanbia Plc
Abbott Nutrition
Kellogg
Herbalife International
Unilever

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