Singapore, April 2025 — Fly Fairly announced today its acquisition of LFG, the Gen Z-focused travel discovery engine known for its "Spotify meets Pinterest" approach to personalized trip inspiration. The deal brings LFG’s tech and core team under the Fly Fairly umbrella as part of its mission to build the most flexible OTA for flights, payments, and rewards. Terms of the deal were not disclosed.

Fly Fairly, founded by travel and ecommerce executive Alex Yardley — who previously led commercial teams at Agoda, Booking.com, eBay, and ShopBack— is live in 10+ global markets across Southeast Asia, the US, Canada, UK, EU, and Oceania. The company partners with leading global financial institutions to power its flexible payment ecosystem, offering flights from 650+ airlines with over 100 payment options, including Buy Now Pay Later, crypto, and e-wallets.

Since launching in mid-2024, Fly Fairly has achieved profitability, scaled rapidly, and won the 2025 FinoPitch Audience Award — cementing its place as the go-to OTA for alternative payments.
“We saw what LFG had built and didn’t hesitate. This acquisition isn’t just a step forward. It’s a commitment to lead with clarity and purpose. Together, we’re redefining what travel means for the next generation.” — Alex Yardley, Founder & CEO, Fly Fairly

Founded by NUS Overseas Colleges alumni Darryl Han, Foo Shi Hong, and Yu Ko, LFG gained traction among Gen Z travelers across the USA, Vietnam, Australia, Malaysia, and Singapore. Its viral, mobile-first travel planning experience secured a Top #5 Product of the Day spot on Product Hunt and reached over 5 million views on social media when its video documenting an onboard theft on AirAsia exploded across TikTok and Instagram.

Darryl Han and Foo Shi Hong will join Fly Fairly’s leadership team as part of the acquisition, focused on product, content, and strategy. “We've always envisioned LFG as a top-of-funnel discovery product, and we've been actively seeking the right partner to help convert inspiration into actual bookings" said Darryl Han, Co-founder and CEO of LFG.

This move accelerates Fly Fairly’s roadmap to redefine online travel for the next generation — where flexibility meets inspiration, and Gen Z finds, books, and shares their trips their way.