Do you have some killer course content that you've developed? Or have you been considering what you could teach and share with others? Are you interested in getting it online and operating? Can you make a meaningful living doing this? Let's take a look at the some of the effective tools that are available to you. I'm going to tell you how to create and sell online lessons. I can think of about 100 things that you need to consider before you launch your training.

1 . Do Some Research on Supply and Demand for your Course

Find out how to cost this course, or if people will even be interested in it. Before you invest lots of time and money into the project, know that you'll get a favorable outcome.

2 . Because Things Develop

In the development phase, you will have many things to focus on. While you're creating your course, concentrate on building value into it. Value is the most important factor within your course's success.

3. Watch Your Time Management

Make sure to have the course all set to go when it's supposed to. Budget your time as you go to prevent a panic by the end.

4. Find the Sweet Spot

Work in the area where your knowledge and passion meet. Determine what problem you are solving with your course. Layer that in along with you've got it!

5. Integrate Different Learning Styles

People learn in various ways. Vary the course content to include visual aids and movies, along with activities to do along the way.

6. Choose Your Dates

Decide exactly what day you will begin accepting enrollment, and when your course will start. This will enable you to establish your time line and grand plan for the work.

7. Check the WEB ADDRESS

You want to get a great URL for your course as soon as you develop the name for this. Start checking... keep it simple!

8. Keep It Clever!

Be sure to give your training short, catchy names. Remember, it's got to grab them right away.

9. Confirm First

Check and make sure that the catchy name you think of is actually your personal original thought. Make sure it's not registered to someone else.

10. Create Your Training course Outline

Have the roadmap to understand where you are going with the course. Know what you have to cover, and when you should introduce it.

11. Keep Success in Mind

Every factor of your content planning should lead to success for the student. How will it make them be more successful?

12. Develop Your Content

Do your research and make sure your content is fascinating and unique. Make sure it fills a need. What do people want to learn regarding? What will they buy?

13. Create Your Branding

Create the branding for the course. What is it about? What does it improve? What does it address in your niche?

14. Use Subject Matter Experts

Bounce things off an expert on the topic. Use them to help you write, or to check for accuracy, especially if you're not certain.

15. Look for Win-Win Partnerships

When you are trying to promote your courses, who are able to help? Form alliances with folks that can benefit from your success as you release your online courses.

16. Decide whether you will use free or compensated web hosting

If you are building a site for commerce, which I assume you are, then your flexibility of paid hosting will work best for you.

17. Considering using a support that offers e-commerce design and help.

If you want someone in your corner to help, they can enable you to get started, show you how to manage your site, and build your confidence.

18. Select your Platform

Will you use a service to build your website? If so, consider 1 with the best plug ins. Use all the tricks you can to make your site meet your needs.

19. Get Plugged In

There are plugins that can get your courses on the web and manage them well. Familiarize yourself with the different software available before you decide.

20. Think about Course Management Software

Use your course management software to load the lessons content on your site. Follow your course outline. Inspect and make sure the exact progression is right.

21. Look for the eCommerce Solution for Your Marketing

You could find affordable software to help with marketing your courses, setting up your online shop, and CRM (Customer Relationship Management). Some companies offer a one quit solution.

22. Look for Similar Courses

Although we realize that your content is exclusive, shop online for similar courses. This may remind you of sections of your articles that you may have overlooked.

23. Develop your Pricing Plan

Again, look for courses that provide a product that is like yours. Get an idea for the pricing you want to set on your individual courses. Try to stay in the mid-range on pricing. You don't want to are available in too high, but you need to show your value.

24. What's the Plan for Customer care?

Make sure you understand how your customer will contact you and what that feels like to them. Selling online can be a bit trickier when it comes to communication. You must have a plan in position to answer inquiries and complaints quickly.

25. It's All About the Head lines!

Like any other advertising, you need to engage your prospects and customers towards the top of your page, or they will never get to the bottom. Make sure your marketing webpage has a catchy, attention grabbing headline.

26. Make the Site Visually Appealing

Creating your site look awesome goes hand in hand with the headline to draw clients in and keep them wanting more.

27. Consistency is Key

Use the exact same font, same theme, and carry the same design through the entire curriculum. Regularity will impress.

28. Be Clear and Organized

Make sure the site flows and makes feeling. People won't want to take a course from you if there are errors on your site.

29. Use a Membership Software and Sign Customers Up!

You've prepared and organized... now it's time to enroll customers and start delivering content.

30. Members Just

With your membership software, you can keep "members only" topics or items that only members can access.

31. Social Media Strategy

Think about what your social media marketing goals are. Then consider what social media platforms will work best to help you fulfill those goals.

32. Don't Sell... Engage!

When you're on social media, avoid sell. Use this time to engage and network with others that you have typical interests with.

33. Use Keywords to Find a Facebook Group

Join a bunch or two that are talking about things that you want to talk about too. Again, keep it interpersonal. Selling on social media is a put off.

34. Start Your Own Facebook Team

Once you've launched your courses, invite participants to form a community on social websites. Set up a Facebook group and invite people as they sign up.

thirty-five. Publish an Article on Linked In

A well written article about your tutorial topic will wow them on Linked In. Tell them about it!

thirty six. Go on YouTube

Make short videos and post them on YouTube. Ensure that they can be found in search engine rankings.

37. Tweak Your Website as Necessary

Use analytics from the marketing software to see where the weak spots in your site are. Tend to be people looking, but not engaging?

38. Variations on a Theme

Try to the actual theme of your website related to the content. The look should express the feeling you are attempting to create.

39. Link It Back

Make sure that your website contains a clear hyperlink to your course. Be sure that the link stands out!

40. Get Those Email Tackles

Be sure to capture email addresses from visitors to your site. These will become your company bread and butter as you grow your business. Hopefully, I'm late towards the party with this advice, and you already have an audience.

41. Here's Your own Gift!

Offer a free gift to people that sign up for your email checklist. A newsletter, an eBook, or some other information that is useful.

42. Look for a Podcast

Be the featured guest on a podcast, where you can talk about the subject couple of your course. Try to find a relevant podcast that's mid-size.

43. Blog This!

You should already have a blog, but this is a great way to get the work out concerning the course offerings you have.

44. Be My Guest... Blog

Offering to become a guest blogger on someone else's blog gives you a whole new audience to interact and inform.

45. Smile! You're on Webcam!

Don't overlook web hosting a webinar to talk about your courses. Be persuasive, but don't offer all your content. Just throw out the juicy tidbits of knowledge and drop them off wanting more.

46. Happy Landing!

Create your landing page! Be sure to include a few multimedia and example course material.

47. Make Sure Your Landing Page is 100% Fantastic

This is where the action is! It's usually the first page they see, but it can definitely the last page they see before it's time to take action in addition to ENROLL NOW

48. Stay Above the Fold

Put the important stuff "above the fold". In print advertising, this is the top portion of the page which is above where a piece of mail is folded. Online, it the part of the web site you see without scrolling.

49. Keep It Simple

Keep your text on the squeeze page simple, and use sub headlines to keep the reader's attention. Make sure to include a clear call to action!

50. Plan to Spend Plenty of Time Marketing Your Programs

It will usually take time after you launch your courses for them to take off. Now will most likely be spent selling the value of them to countless people in your target audience.

51. Engage with a Newsletter

Remember that email list we've been building? Utilize it to send an informative newsletter out to people that will want your course.

fifty two. Use Your Welcome Email

Be sure to mention your course when you send the welcome email to people that opt in to your email list.

53. More About Email

Capture the email addresses of everyone that signs up for one of the courses. This will indicate if they're a good candidate for your upcoming tutorials.

54. Even More About Email

If you are offering something free in exchange for his or her email address, make sure it's something that they would buy otherwise. You have to offer some thing of value, or they won't be ongoing customers.

55. Sign On!

Include the title of the course in your signature line on all emails. This can be transformed, of course , as the courses change.

56. Keep Your Content Valuable

Make sure you are including value whenever you send out information or engage in social media.

57. Save Period - Save Money!

Explain to your prospective student how they will save time and money if you take your online course.

58. Just a Little Teaser

Right about the BUY NOW switch, give a little peek of what they stand to learn in your virtual class. Make it compelling.

59. Follow Up

Don't forget to follow up with people who have completed one of your clients. Repeat customers are the easiest to snag, and loyal customers can make you successful!

60. The Role of SEO

Some website platforms will provide SEARCH ENGINE OPTIMIZATION as part of the package, or will have a plug in for it. Make sure it's used. It doesn't matter how awesome it is... if nobody sees it!

61. Key phrases

Watch out for keyword overload. Some people think that adding a bunch of key words onto a website will boost rankings. Search engines are looking for interesting, valuable content, and will shoe you out if you are oversaturated with keywords.

62. Ask for Endorsements

Once you have had people take your courses successfully, ask them to write a short testimonial of their experience. This will add credibility to your marketing efforts.

63. Start Marketing Early

As soon as you are certain that you will be offering an online course, start the very buzz! Let people know that it's "coming soon" and get them thrilled.

64. Establish Yourself as the SME

Tell them why you're a reputable resource when it comes to your niche. Is it your experience? The research you've done? Your schooling?

65. Avoid Offering Free Classes

Don't offer free classes. This can teach people that you're someone who likes to give free classes. If you are simply starting, or if you're not feeling confident, opt for a lower fee... however, not free!

66. Set Your Price According to Content

If you have a ton of content material, and it includes interactive portions, multimedia gems, and goes for 10 hrs, you're not going to charge the same as 4 pages of written text. Choose a content worth the extra price.

67. Enter Promo Code

Price the main course as you see fit, and then experiment by offering a promotion. Using a Promo Program code will let you know what your discounting should be, based on sign ups.

68. Set Financial Objectives for Yourself

Know when it's worth your while to do this. Be aware of what you need to make to break actually, and show a profit.

69. Offer Your Services

If your courses need treatment on a business topic, consider offering to host a webinar for a appropriate business. Show them what you can do, and encourage participants to sign up for your email record for more.

70. Get a Flashy Twitter Hashtag

Get really creative plus come up with an irresistible hashtag for Twitter. Something about your niche, although with an element of fun.

71. Ask for Feedback

And... use it. The advice which participants give you is invaluable. This is the part where you get your grade!

seventy two. About the Surveys

Consider surveying the students halfway through the course, and then again in its completion. You're more likely to get answers when the course is running. Therefore give yourself two chances at feedback.

73. Payment Systems

Setup your payment system early in the process of launching your first course. Don't let this particular be a last-minute problem.

74. If You Have a Successful Course, Relaunch It

There is reason to run a successful course once and stop. Keep rerunning this course, but it will surely keep making you money. You can change it up now and then, but let it remain on the market.

75. Don't Be Afraid of Hard Work

They call it "passive income", but you have to work constantly if you're going to have real achievement with it. Be prepared to roll up your sleeves!

76. Stand Out from the Rest

What makes your company's course unique? Try to offer something to entice participants away from all those other guys that are competing for your customers.

77. Don't be a Generalist

You've got to pick something to specialize in, and let customers come to you. Something that you like and that you're good at. Think about it. You'll have to launch a whole training college if you wish to focus on... everything!

78. Talk to the People

See if you can dedicate one or perhaps two hours a week to hangout and chat with people who visit your site. This adds a personal element to the learning relationship, and can help you create your business.

79. All About You

Along these same lines, make sure you include a biography section on your website. People will do business with people that they know more than strangers.

80. Shopping for an LMS

When you are considering launching an online path, you need to decide on an LMS platform. Keep in mind that some help with designing the course. Some help with marketing the courses. The best ones will do dual duty for you!

81. Organize Yourself with a Chart

There's a lot which goes into creating and selling online courses. I'm sure you'll agree. Task management is key, so consider using a Gantt chart, or something similar to help remind you of deadlines and to keep your work on target.

82. It's within the Cloud

Make sure that you've got a cloud storage solution in place for storing big files. I think it goes without saying these days, that storage space is important.

83. Change Is actually Inevitable

If you are promoting a course that will ask people to make changes in their own lives, target one or two areas that they can work on. Asking people to change a lot more than two or three things is going to lower their chances for success.

84. Show Them the actual Blueprint

When the course launches, the first thing you want to do with your enrollees is the examine the course. Show them the master plan and let them see elaborate in store.

85. Make Use of Live!

The latest trend is going "Live" on Myspace. Use this to your advantage and give a live invitation to interested parties consider your courses.

86. Additional Information

Sometimes, you may want to suggest additional reading. Or even, you might recommend that the participants review documents that are not part of the course framework. Send these in an email. It will give you further contact, and give them the information.

87. Mind Your Time

This project will take a minimum of 6 months for most people to complete. Remember that from the start. This is why planning and pacing is so important.

88. Allow for Various Devices

Well before launch, check that the course shows properly on mobile phones. Many students will opt to participate on phones or tablets.

fifth there’s 89. Assigning Homework

Many facilitators think that because a class is presented on the internet, that they have to make up for it by overloading participants outside of designated class period. Avoid this mistake, and keep outside work to a minimum. You want them involved for the most part.

90. It's in the Numbers

When you are marketing your online courses, keep in mind that approximately two percent of people targeted will respond. Does that give a person an idea of how many email addresses you will need to reach your revenue objectives?

91. Bring a Friend

Offer people that sign up for your course a bonus when they recommend a friend that signs up. Increase your participants and your email list!

ninety two. Test Your Launch

Before you do your full-scale launch, do a test run. E-mail select people on your list. Pick the ones that usually open your e-mail. Offer them the course on a pre-launch special at 50% off. When they bite, it's a good indication that you're in good shape for the launch.

93. Be Available

Conversation can make or break your success in facilitating online courses. Take time to be available.

94. Appeal to the Emotions

One important thing to remember, and it pertains to all marketing, really. Don't sell with logic. Sell with Feelings. People make buying decision based on emotions.

95. Provide Real World Situations

Throughout the course, give participants the "So What? ". Tell them exactly how this knowledge will benefit them, and where they can apply it.

ninety-six. Consider the Learner

People come from different educational and experiential backgrounds. It can imperative that you address them on their level. Don't talk down to all of them, and don't talk over their heads.

97. Do a Pre-Assessment

A quick knowledge examine before starting the course will let you and your participant know where the room with regard to improvement lies. The can be useful for both of you, and for ongoing courses.

98. Allow me to Stop and Assess

Allow for periodic assessments throughout the course. How will you understand if the information is sinking in otherwise? Stop and check for information every now and then.

99. Have You Created a Monster?

Don't overcomplicate things for yourself. Avoid make the course so complicated that it's hard for you to maintain and remodel when necessary.

100. Keep Up with the Competition

It's important that you understand the industry, and one the simplest way to do that is to see what the other team's up to. Check in on the competitors from time to time. This will help with your course development and your marketing strategy.

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