The trade promotion management software market is expected to grow from US$ 1,048.9 million in 2021 to US$ 2,157.3 million by 2028; it is estimated to grow at a CAGR of 10.9% from 2021 to 2028.

Trade promotion acts as a marketing tool and therefore is a part of revenue management, which indicates marketing campaigns for retailers/wholesalers. Use of best-in-class trade promotions strategies by consumer goods companies have a potential to give five times better results than earlier trade promotions methods. These companies across the world invest nearly 20–23% of their top-line revenue in trade promotions annually that is creating a need to evaluate whether the trade spent meets an objective of maximizing return on investment. In respect to expenditure, the consumer-packaged goods companies have increased their spending on trade promotion to handle diminishing customer loyalty and private labels growth. This factor propels demand for efficient trade promotion strategies and plays a positive role in creating development of software for managing trade promotions. Consumer goods manufacturers face pressing trade investment requests from their retail partners to drive an increase of both revenues and margins. Moreover, fragmenting sales channels; dynamic consumer behavior; rising focus of retailers on private labels; changing retail formats by introducing new channels such as gas station forecourts, convenience formats, e-commerce; and arrival of small and fast-moving competitors are among the factors creating demand for efficient trade promotion management among large and well-established consumer goods companies to remain in the competitive market. The end-user companies executing trade promotion strategies and optimization consume less time and resources for collecting consumer data. The trade promotion management software also helps in using trade funds in an ideal way to have greater visibility to ROI. By using trade promotion strategies, both CPG manufacturers and retailers enhance ROI on their trade-promotion investments. Furthermore, increase in the adoption of trade promotion management will boost the demand for software to manage all functions effectively during the forecast period.

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Company Profiles

Aera Technology
Accenture
Cornerstone
Deloitte
Exceedra by TELUS
o9 Solutions, Inc.
Oracle Corporation
Palantir Technologies
SAP SE
UpClear

Impact of COVID-19 Pandemic on Trade Promotion Management Software Market

Amid COVID-19 pandemic, the retail sector has gone through tremendous changes in every activity, such as promotional tasks. Both manufacturers and retailers are looking for solutions to deal with numerous unexpected challenges, such as altered consumer behaviors and shortened timelines. To manage these challenges, trade promotion management software is helping end users to plan and track their respective activities. Moreover, it has been observed that companies are putting additional focus on trade promotion optimization during pandemic as it applies data analytics to trade promotion management and allows users to develop smarter and more granular insights. To drive greater efficiency in trade promotion, the COVID-19 pandemic has brought growth opportunities for the providers of trade promotion management software solutions.

Strategic Insights

Report Coverage Details
Market Size Value in US$ 1,048.9 Million in 2021
Market Size Value by US$ 2,157.3 Million by 2028
Growth rate CAGR of 10.9% from 2021-2028
Forecast Period 2021-2028
Base Year 2021
No. of Pages 162
No. Tables 83
No. of Charts & Figures 82
Historical data available Yes
Segments covered Deployment Type , Application , and End-User
Regional scope North America; Europe; Asia Pacific; Latin America; MEA
Country scope US, UK, Canada, Germany, France, Italy, Australia, Russia, China, Japan, South Korea, Saudi Arabia, Brazil, Argentina
Report coverage Revenue forecast, company ranking, competitive landscape, growth factors, and trends




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Trade Promotion Management Software Market – by Geography

North America
US
Canada
Mexico
Europe
France
Germany
Italy
Russia
UK
Rest of Europe
Asia Pacific (APAC)
China
India
Japan
Australia
South Korea
Rest of APAC
Middle East & Africa (MEA)
Saudi Arabia
UAE
South Africa
Rest of MEA
South & Central America (SAM)
Brazil
Argentina
Rest of SAM

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