The employee communication software market is expected to grow from US$ 816.41 million in 2021 to US$ 1,780.09 million by 2027. The employee communication software market is expected to grow at a CAGR of 11.8% during the forecast period of 2021 to 2027.

With increasing competitiveness across industries, the need for high operational and employee productivity is growing among enterprises for sustainable and profitable long term growth. Hence, the demand for efficient and effective employee communication solutions is rising at an impressive pace across industries such as BFSI, manufacturing, retail, healthcare, IT & telecom, education, and others. Internal organizational communication plays a crucial role in driving collaboration, productivity, and workforce engagement in an enterprise. In addition to this, the crucial need to maintain proper communication with deskless employees and growing share of remote workforce owing to ongoing coronavirus outbreak are some of the important factors that are boosting the adoption of employee communication software and services globally. There are several innovative companies that are offering these solutions with a wide variety of features integrated in them. An employee communication software allows organizations to customize and offer targeted communications across departments such as internal communications, HR communications, operational messages, compliance communications, and emergency notifications among others. These solutions also offer high level of personalization and employee engagement tools to support holistic communication development across the enterprise. The rising trend of digitalization, growing demand for outcome-based communication solutions, and increasing adoption of cloud-based solutions across small, medium, and large sized enterprises are some of the key driving factors for the growth of employee communication software market

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Employee Communication Software Market – Company Profiles

Beekeeper AG
Nudge Corporation
Poppulo (E-Search DAC)
Simpplr Inc.
Smarp Oy
SnapComms
Sociabble, Inc.
Staffbase
theEMPLOYEEapp
Workvivo Limited

The market for employee communication software is segmented into deployment type, enterprise size, industry, and geography. Based on deployment type, the employee communication software market is divided into cloud and on-premise. Cloud segment is projected to be the largest and fastest growing segment over the forecast from 2021 to 2027. On the basis of enterprise size, the market is segmented into SMEs and large enterprises. The large enterprises segment contributed the largest revenue share in 2019 whereas SMEs segment is projected to be the fastest growing sector in terms of growth rate. On basis of industry, the market is segmented into BFSI, manufacturing, retail, healthcare, IT & telecom and others. In 2020, IT and telecom industry led the employee communication software market globally. Geographically, the market is segmented into five major regions, namely North America, Europe, APAC, MEA and SAM. In 2019, North America held the largest revenue share followed by Europe and APAC.

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Players operating in the Employee communication software market focus on strategies, such as market initiatives, acquisitions, and product launches, to maintain their positions in the employee communication software market. A few developments by key players of the employee communication software market are:

In September 2020, Smarp Oy launched an AI-powered analytics suite. This suite combines the AI and real-time analytics to measure the impact of employee communication.

In April 2020, Nudge Corporation launched a frontline activation suite of features designed to activate dormant frontline workforces. Nudge helps to navigate four key recovery stages, including field execution, recruitment, onboarding, and sustained performance, that advance existing benchmarks for employee engagement.

Employee Communication Software Market – By Deployment Type

Cloud
On-Premise

Employee Communication Software Market – by Enterprise Size

SMEs
Large Enterprises

Employee Communication Software Market – By Industry

BFSI
Manufacturing
Retail
Healthcare
IT and Telecom
Other Industries

Employee Communication Software Market – by Geography

North America
US
Canada
Mexico
Europe
France
Germany
Russia
UK
Italy
Rest of Europe
Asia Pacific (APAC)
China
India
Japan
Australia
South Korea
Rest of APAC
MEA
Saudi Arabia
UAE
South Africa
Rest of MEA
SAM
Brazil
Argentina
Rest of SAM

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