The growing need for enhanced control over employees in enterprises, along with the increasing need to meet stringent compliances, has led enterprises of all size to adopt web filtering solutions for the protection of their critical information. Web filtering solutions help organizations optimize their employees’ productivity, protect sensitive data, applications, and comply with stringent regulations.

The web filtering market size is expected to grow from USD 2.88 Billion in 2018 to USD 5.40 Billion by 2023, at a Compound Annual Growth Rate (CAGR) of 13.4% .

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The increasing online malware, misuse of internet, and sophistication levels of web attacks are encouraging organizations to deploy web filtering solutions. As there is a rise in sophisticated cyber threats for critical information theft, the web filtering market is expected to gain traction in the next 5 years. As the frequency of security breaches has increased over the past 5 years, organizations have increased their IT security investments to protect against advanced threats. However, for many enterprises, including SMEs, these investment costs are a matter of concern. 

Web filtering solutions include various filtering types, such as Domain Name System (DNS) filtering, Uniform Resource Locator (URL) filtering, keyword filtering, file type filtering, and others (image filtering and profile filtering).

DNS filtering type is expected to dominate the web filtering market and is estimated to have the largest market share in 2018. 

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Keyword Filtering- The keyword filtering segment is expected to play a key role in changing the web filtering market and grow at the highest CAGR during the forecast period. Web filtering solutions provide robust security to organizations’ critical IT assets. Additionally, they help organizations meet the Payment Card Industry Data Security Standard (PCI DSS), Health Insurance Portability and Accountability Act (HIPAA), Sarbanes–Oxley Act (SOX), and other regulatory compliances.

In the web filtering market, the cloud deployment mode is expected to be the faster-growing deployment mode, as it benefits organizations with increased scalability, speed, 24/7 services, and enhanced management capabilities. Cloud-based web filtering solutions are available according to customers’ requirements, wherein they can start or stop any service at their own will.

Major vendors in the web filtering market include Cisco (US), Symantec (US), McAfee (US), Palo Alto Networks (US), Fortinet (US), Trend Micro (US), Forcepoint (US), Sophos (UK), Barracuda Networks (US), Zscaler (US), Trustwave (US), iboss (US), Webroot (US), Interoute (UK), TitanHQ (Ireland), Virtela (US), Netskope (US), CensorNet (UK), Clearswift (UK), Wavecrest (US), Cyren (US), GFI Software (Malta), Untangle (US), ContentKeeper (Australia), and Kaspersky (Russia).

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