The collaboration brings together Bio-D's plant-based Cotton Fresh Laundry Range with The Fine Bedding Company's eco-friendly duvets and pillows, creating a comprehensive approach to sustainable bedding care. The partnership launches during B Corp Month, highlighting both companies' commitment to using business as a force for good.
The partnership addresses growing consumer demand for products that are gentle on sensitive skin while minimising environmental impact. Bio-D's Cotton Fresh Laundry Liquid is made from 100% plant-based ingredients, is fully biodegradable, and features a subtle cotton blossom scent, making it ideal for bedding care without harsh chemicals or overpowering fragrances.
This collaboration is particularly timely as consumers increasingly seek products that support both personal wellbeing and environmental sustainability. Market research shows that 67% of UK consumers now consider environmental impact when purchasing household products, with that percentage rising to 78% among consumers under 35.
The Fine Bedding Company's products complement Bio-D's eco-friendly approach with duvets and pillows manufactured in their eco-factory powered by 100% renewable energy. Their bedding features responsibly sourced materials, including natural fibres and innovative recycled fillings.
The companies have jointly developed care guides that will be included with The Fine Bedding Company's products, recommending Bio-D's laundry range for optimal cleaning results. Both brands will also promote the partnership through their digital channels, retail partners, and at upcoming sustainability events.
As Certified B Corporations, both Bio-D and The Fine Bedding Company have met rigorous standards of social and environmental performance, transparency, and accountability. This certification reflects their commitment to considering the impact of business decisions on workers, customers, suppliers, community, and the environment.
Bio-D has been manufacturing environmentally responsible cleaning products in the UK since 1989. All products are vegan, cruelty-free, and made using renewable, plant-based ingredients. The company operates with a zero-waste-to-landfill policy and uses recycled packaging that is itself recyclable, embodying true circular economy principles.
For more information about the partnership or to explore Bio-D's Cotton Fresh Laundry Range, visit https://biod.co.uk/