Market Scenario:

The digital television is the new evolution in the TV industry that achieve superior picture and sound quality with minimum transmission bandwidth. It is basically the digitally encoded format which captures, distributes, and broadcasts the programming across the world. The digital television industry is boosting the increasing demand of TV as it is integrated with the analog and digital functions in a single design. As well as the multimedia home platform will also drive the applications of digital TV market due to growing demand of higher performance digital TV receivers at lower system cost.

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The study indicates that the High Definition TV has driven the demand for high resolution displays. The digital cable boxes is being replaced by cable ready HDTV. In United States, the digital terrestrial has been mandates to HD high density broadcasts. Also, the digital TV offers greater security to the programmer and the network as it occupies less bandwidth per program in a more secure way. The broadcasters, satellite operators, and cable operators have the opportunity to offer more channels.

The global digital TV market is expected to grow at USD$ ~1.3 Billion by 2023, at ~17.3% of CAGR between 2017 and 2023.

Key Players:

The prominent players in the Digital TV Market – Samsung Group (South Korea), Sony Corporation (Japan), Vizio Inc. (U.S), Haier Group Corporation (China), Hisense Co., Ltd. (China), Lg Corporation (South Korea), Koninklijke Philips N.V. (Netherlands), At&T Inc. (U.S), Dish Network (U.S), Verizon Fios (U.S) among others.

Digital TV Market Segmentation

The Digital television Market has been segmented on the basis of type, resolution, size, and region. The Digital television market is highly centralized by owing to the presence of many small regional suppliers and large multinational vendors. The digital television has wide range of applications across several industries such as consumer electronics, IT and telecommunications, media and entertainment.

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Regional Analysis:

The regional analysis of Digital TV market is being studied for region such as Asia pacific, North America, Europe and Rest of the World. North America region is dominating the global digital TV market and accounted for a largest market share of close to 30%. Europe market is owing to major Digital TV manufacturing companies based out here in 2016. For the consumer electronics industry, the digitally encoded TV could provide new services, including Web access via TV. This region is expected to grow further in the coming years. Asia Pacific will emerge as the fastest growing region for Digital TV market.

Intended Audience

Raw material providers
Digital TV manufacturers
Original equipment manufacturers
Distributors and traders
Research institutes and organizations
Technology standards organizations
Technology investors
Research institutes,
System Integrators
Research/Consultancy firms
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