Digital TV Global Market   - Overview

The Global Digital TV market is growing with the rapid pace; mainly due to the advent of automation and high adoption of internet of things in automotive industry. According to a recent study report published by the Market Research Future, the global market of Digital TV is booming and expected to gain importance over the forecast period. The market is projected to demonstrate a spectacular growth by 2022, surpassing its previous growth records in terms of value with a striking CAGR during the anticipated period (2016 – 2022).

The digital television is the new evolution in the TV industry that achieve superior picture and sound quality with minimum transmission bandwidth. It is basically digitally encoded format which captures, distributes, and broadcasts the programming across the world. The digital television is integrated with the analog and digital functions in a single design and offers high level of viewing experience to their users. The major driving factor identified in this report are high disposable income around, pricing and increasing market of digital content whereas major challenges to this market are privacy and lack of digital infrastructure in the emerging countries.

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Digital TV Market is expected to witness rapid growth in the upcoming years. Increasing disposable income and in Asian countries majorly in China and India is expected to drive the global market. Also, rich supply chain and integration of analog and digital components in the digital TVs gives superior viewing experience which is expected to drive the overall market. Whereas factors such as privacy issues and lack of technological infrastructure in emerging countries are major challenges to the market growth.

U.S. is one of the biggest market for digital TV and also have high disposable income compared to the other countries around the world. Also, Europe is one for the largest market, creating huge demand for digital TVs in 2018. In Europe, high disposable income of countries such as Switzerland, Norway, Finland, Netherlands, U.K. and Italy is leading to high demand for digital TV.

Key Players:

The prominent players in the Digital TV Market – Samsung Group (South Korea), Sony Corporation (Japan), Vizio Inc. (U.S), Haier Group Corporation (China), Hisense Co., Ltd. (China), Lg Corporation (South Korea), Koninklijke Philips N.V. (Netherlands), At&T Inc. (U.S), Dish Network (U.S), Verizon Fios (U.S) among others.

Digital TV Global Market   - Segmentation

The Digital TV Market can be segmented in to 4 key dynamics for the convenience of the report and enhanced understanding;

Segmentation By Type: Comprises HDTV, SDTV, EDTV and others
Segmentation By Resolution: Comprises 720p, 1080p, 4K and others.
Segmentation By Size: Comprises 11’’- 32”, 33’’-42” and 44’’- 50”
Digital TV Global Market   - Regional Analysis

North America is dominating the Global Digital TV Market with the largest market share mainly due improvements in the technology, growing market for digital content and economies of scale. The European market for Digital TV Market is expected to grow at a considerable CAGR (2016-2022) due to increasing investments in technologies in regions such as Germany and U.K., growing IT industry and government initiatives, increasing IoT market for smart televisions. Digital TV Market in Asia Pacific market is expected to grow at a substantial CAGR during 2016 to 2022 owing to the increasing digitization in India, increasing number of sports events in this region, increasing demand for Wi-Fi based smart televisions.

Intended Audience

Raw material providers
Digital TV manufacturers
Original equipment manufacturers
Distributors and traders
Research institutes and organizations
Technology standards organizations
Technology investors
Research institutes,
System Integrators
Research/Consultancy firms
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TABLE OF CONTENTS

1 EXECUTIVE SUMMARY

2 MARKET INTRODUCTION

2.1 Introduction 11

2.2 Scope Of The Study 11

2.2.1 Research Objective 11

2.2.2 Assumption 12

2.2.3 Limitation 12

2.3 Market Structure 12

2.3.1 Global Digital TV Market Structure 12

3 RESEARCH METHODOLOGY

3.1 Research Process 13

3.2 Primary Research 14

3.3 Secondary Research 14

3.4 Market Size Estimation 14

3.5 Forecast Model 15

4 MARKET DYNAMICS

4.1 Introduction 16

4.2 Market Drivers 17

4.2.1 High Disposable Income 17

4.2.2 Price 17

4.2.3 Increasing Digital Content Market 18

4.3 Market Challenges 19

4.3.1 Privacy 19

4.3.2 Lack Of Digital Infrastructure 19

4.4 Market Opportunity 20

4.4.1 Growing Consumer Electronic Market 20

4.5 Digital TV Supply Chain Analysis 21

4.6 Porter’s Five Forces Analysis 22

Continued…

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