Introduction

* Social media platforms possess mesmerizing ability to integrate any web page into social graphs.

* Despite this, the meta tags are responsible for influencing the performance of the links available on social media. This is because it affects the sharing potential of the content.

* Essentially, social media acts as a catalyst in the process of optimization of the post.

* While it is simple to set up a profile on any social media platforms, it is strategic to maximize social media plan that enables t to connect with people, the digital marketing company in India helps you with this.
Ways of Optimization from digital marketing company in India

Social Media Meta Tags

* Deciding the right meta tags is, and it is quite easy to do it. It can either be added as a function to the theme or used as a ready-made plugin.

* There are different kinds of open graph tags that can be added to the social media pages and here is a list of a few on different social media platforms:

Social Media Platform
Types of tags
Example
Facebook
og: title – This is almost html title tag


og:type – Deals with the type of content that has been shared.


og:description – It is similar to the html meta description.


og:url – This is essential to ensure that all shares go on one URL.

Twitter
Twitter: card


Twitter:url – This ensures that the URL gets all the tweets.


Twitter:title – The charectors must be limited to 70.


Twitter:image – File size should be less than 1 MB but greater than 60 px.

Pinterest, LinkedIn, Google+
Open graph tags are equally useful for all social network.


Schema markup is important for Pinterest, LinkedIn, Google +.