The significance of social media can be estimated by the number of people using social networking websites. In today’s world, whether it’s a school going child or a retired person, everyone is having their account on one or the other social networking website. Some people use it for entertainment or recreation, some for discussion while many of them use it as marketing and promotion of their brand or product.

With social networking websites, we could make a wider reach to our product and services; thus many companies are using these social networks for promotion of their products and services. Popular social networking websites like Agryd allows you to create your own company page over website and get social connectivity with existing clients and prospect clients.

With these social networking sites you could provide frequent updates to your customers. You may update them with the upcoming product or services, promotional plans and offers, Changes in policies or programs, etc. As per a research it is been seen that around 8-10% of traffic comes from social networks. Though its seems to be a small fraction on first sight but when the traffic goes in big amount then this small percentage also seems to be immense. Sharing of your posts can enhance your promotion program on these social networking sites.

Traditionally, Search Engine Optimization and Search Engine Marketing were used for marketing and promotion of company and its activities but with the passage of time this has changed. Now social media marketing has evolved as one of the leading and fastest way of brand promotion. Social Media sites, blogs and forums help a lot in driving traffic to website. They have proven very useful in branding company identity.

People are now keeping watch over their competitor’s strategies and programs over these social networking websites. It helps to know them the current market trend and scenario. They formulate their future plans in accordance to their rivals. It also helps in fetching customer base from competitors. You could get a list of your competitors fan following and could approach them regarding the similar products and services you sell.

On the whole, social media plays a vital role in enhancement, marketing and promotion of companies. If you owe a company and do not have an account yet; get registered yourself today and reap benefit of Social Media Marketing. One of the best social networking websites to get registered are Facebook, Tumbler, Agyd, Linkedin, etc.