Before the app launches, it's critical to build a stage and invite the audience; otherwise, you'll be enjoying the big day by yourself in a barren room. During the awareness phase of your pre-launch marketing, you must:
1. Have a Release Date:
Inquire about the potential launch date with your mobile app development services, taking into account potential technical or app approval delays.
● Conduct thorough market research to comprehend your audience.
● Create detailed user personas that incorporate their values, environment, problems, and other information.
● Compare pricing, features, app store rating, monetization strategy, reviews and feedback, etc. by performing a competition study.
● Make a landing page where visitors can learn more about your launch, sign up for a newsletter to receive launch alerts, and connect with you.
● Engage in outreach activities like blogging, publications, influencer marketing, and social media marketing.
2. Social Media Marketing: 
Using social media platforms to reach a wide audience is a terrific idea. Determine the nature of your app's audience and what it is before selecting the appropriate marketing platform. If it's a B2B app, for instance, you should concentrate on LinkedIn and Twitter, but B2C goods and services should be promoted on Instagram or Facebook. So that your audience is aware of your product and is thrilled about its introduction, social media marketing efforts should start well in advance of the launch.
3. Sites that Review Apps:
Present your app to well-known review sites for mobile apps and/or technology. If they mention your app on their website, this can assist you to generate good buzz for it.
4. Paid Marketing: 
It's clear that your app is still in its infancy and that very few people are aware of it. You can use paid marketing methods to increase your reach and connect with potential customers. This will involve PPC (Pay-Per-Click) adverts and increasing social media posts. To reach the correct audience at the right time and place, you may need to produce sponsored advertisements based on an analysis of the terms your audience uses most frequently.

Best app development company:
Agicent Technologies is a global app development company in India that specialises in working with enterprise clients across a range of industry verticals and technologies. Agicent provides full-service outsourced software development for web and mobile apps.

This app development company architects and develops a strong server side for the apps, including database programming, admin panels, web services, and analytics, using either open source technologies like PHP or JAVA or proprietary.net framework. Agicent helps in designing mobile apps for androids, ios and tablets as well.

Nevertheless, the ultimate objective of this app-developing company is to build a world-class product as the result and the fulfilment of their clients.

Agicent’s goal is to quickly establish itself as one of the industry's most reputable, capable, and client-focused specialist app development businesses. To do this, they tirelessly labor to develop Mobile Apps and the Web by utilizing the power of technology to realize their clients' visions. Agicent believes in fostering fruitful, long-term commercial connections and offers a bright future for companies operating in the digital space.
Agicent provides
● The technical competence to manage projects of any complexity level.
● Quick project launch with the use of skilled web or mobile programmers.
● Advantage of their tremendous Web and mobile expertise.
● Free evaluation and guidance for your app idea.
● Complete openness during the engagement and thereafter.
● A long-lasting, reliable collaboration with competence.