In the arena of business, good marketing and promotional campaigns are all what that matter the most. Promotional campaigns must be design proficiently so that it can touch the sensation nerve of every potential customers. Otherwise, to survive with a business on today’s date has become the toughest fight to win over. Today’s market has gone perfect competitive one way back and your services and products are not new to offer to public. You have to be unique at what you serve or else it is not going to work out for you. What you have come up with today, some of your competitors have been serving these products and services for ages. Therefore, proper advertising or public relations campaigns are must to be approached.

However, a few words from experts’ mouths say that being a business runner, you must have knowledge about the disnctive characteristics of advertising and public relation practice. These two are minutely different. Be it electronic advertisement/PR or print advertisement/PR, you being the money spender for your image building; have to learn differentiating between these two:

1. Cost: Advertisement would make you pay a way huge amount. Your request would go to any advertising agency and that would employ the creative team to work on. The final outcome would be small but impactful. That is why; cost is higher in comparison to PR methods. PR campaigns would not demand for hard-cash in bulk. Only expense is needed for document print-out.

2. Placement: At this second point, you are going to realize how much better it is to go for PRs. Being a runner of a booming company, you cannot pay what a front page ad demands. So, even then you pay for an ad, you will not get the front page placement. However, PR publication would get you a front page position.