New York, Dec. 5, 2022: Magnifi, a video-editing SaaS platform, is pleased to announce it has been named Gold winner for Best Emerging Tech Company in the 2022 SportsPro OTT Awards. Judges of the OTT awards, which celebrate the pioneers of sports broadcasting across 17 categories, recognized Magnifi for its ground-breaking solution that is changing the game of sports content with unique AI-powered solutions.

“We are honored to receive this award, particularly this year, as SportsPro received a record-breaking amount of entries,” says Magnifi CEO and Co-founder Vinayak Shrivastav. “Magnifi by VideoVerse has always endeavoured to bring innovative and disruptive solutions to the market that make the editing process seamless and impactful. One of our industry-first features, the AI-enabled Ball Tracking technology solution that allows for automated aspect ratio adjustments has helped us serve numerous industries and help create impactful content. To be recognised by peers from the industry is always a great moment.”

Based on these recent surveys and poll results, sports fans are clearly undergoing a significant change in taste as they switch to watching more short-form videos. However, video is a complex technology involving large files and intensive processes such as computing, refining and editing. Video editors in the broadcasting profession, particularly in sports, must sift through hours of footage to compile the most memorable parts into highlights—creating a time-consuming, labor-intensive and costly process. Magnifi solves these issues, meeting consumer demand and broadcasters need for automated solutions head-on – revolutionizing the traditional production model by harnessing the power of AI in order to provide rapid analysis and processing of live game footage to broadcasters. The solution provides viewers almost real-time access to highlights and web stories containing key moments that are tailored for the target audience, media delivery platform and the end viewing device.

“Magnifi’s AI-powered platform is emerging as a best-in-class technology that’s helping organizations within the sports umbrella increase reach, drive engagement and boost ROI,” adds Shrivastav. “Beyond enhancing and improving the video production process, Magnifi opens the door for additional monetization opportunities, including personalized content and new revenue streams from existing content.”

To learn more, visit: https://magnifi.ai/

About Magnifi:
Magnifi has found an extremely strong product-market fit in serving enterprises across numerous industries - OTT players, broadcasters, sports clubs and leagues, marketing agencies, e-gaming platforms, schools, colleges and more. Magnifi is building the next-generation video editing ecosystem addressing a broad range of use cases in the post-production process. The company started its journey on generating instant key moments and auto short-sized clips leveraging computer vision and AI capabilities, the sliver in which it is the current tech leader. Magnifi today has offices in the U.S., Europe, Israel and India and is expanding to Singapore and the Middle East by the end of this year.

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