Pervasiveness of Affiliate Marketing
Affiliate Marketing has become a leader of on line marketing. It spreads in the world ubiquitously. Affiliate marketing is an approach that involves creativity and technicalities. Thematically it is based on relationships, a relationship between three parties: advertisers, affiliates and consumers. Affiliate marketing, without any doubt, is the fastest and simplest way to grow on line business. It is also known as performance marketing and the secret of success of its actually quite simple. It can be summarized through the equation below
Demand for a product + little competition = utmost profit

Disadvantages of Cookie Based Tracking
Cookie based tracking relies on storing information on the user’s device by placing a cookie in the user’s browser when an advertisement is clicked. Server to Server conversion tracking does not rely on cookies, this is because cookies can be cleared, expired or never stored on the user’s browser to begin with. If the advertisement is clicked from the smart phone then cookie based tracking system cannot track it. So problem arises and business faces difficulties.

Advantages of Server to Server Cookie-less Tracking
As technology continues to develop, ad networks are leaving cookies behind and revolving to Server to Server cookie-less tracking technology. Server to Server cookie-less tracking requires nothing to be placed on the user’s device. An advantage of Server to Server technology is accurateness. Post-back tracking is generally the best option for implementing highly accurate tracking solution. While post back URL is fired from the web server directly, that will help to reduce the potential of affiliate fraud. The affiliate solution provider generates unique Transaction IDs and Affiliate IDs and this is the most common technique of cookie-less tracking. The merchant is responsible for storing IDs and then passing back to the tracking server when a user completes a conversion.

Techniques of Server to Server Cookie-less Tracking
Server Post back with Transaction ID
Server post back with transaction ID is the standard method for tracking conversions on the server-side. With the transaction ID, server keeps tracking on while click takes place, all the values passed from the affiliate, and where the user comes from, and attributes this to when the same user converted on the offer.
Server Post back with Affiliate ID
The second method for tracking conversions on the server-side is to use the affiliate ID. By specifying the offer ID and affiliate ID on conversion, this would be sufficient data to determine what will be the payout and revenue for the affiliate for that conversion.

Server To Server Cookie-Less Tracking Prevents Affiliate Fraud
This technology makes possible for ad networks as well as advertisers to more accurately measure the success of their marketing campaigns and ensures exact affiliates are rewarded for all of the traffics they are generated. By adding this networks are able to track their traffic on any cookie or cookie-less device. Server-to-Server tracking improves the overall trustworthiness of performance marketing.

Final Thoughts
A renowned performance marketing application known as Adwalnut introduces Server to Server Cookie-less tracking solution quite expediently. Adwalnut’s Server to Server Cookie-less tracking solution is complete, accurate and reliable — ensuring the best results for clients. So it’s a time to embrace the proper affiliate solution to grow your on line business. For more details please visit http://www.adwalnut.com.

List of E-books
1) Role of Alert in Affiliate Marketing.
2) Necessity and Implementations of Additional Offer URL in a SaaS Based Performance Marketing Application.
3) Why E-Commerce Companies Hire a Commendable Affiliate Tracking Application.
4) Discover a New Affiliate Billing Process that Will Enhance Performance Marketing.
5) Implications of Affiliate Billing Report in Affiliate Marketing.
6) Significance of Affiliate Alert in Affiliate Marketing.
7) A View of Hosting Images Separately While Using Email Creative on SaaS Based Application.
8) 14 Smart and Latest Features of SaaS Based Application That Facilitate To Optimize Affiliate Marketing.
9) Server to Server Cookie-Less Tracking Helps to Reduce Affiliate Fraud in Affiliate Marketing

E-books link http://www.adwalnut.com/adwalnut_eBooks.php
You can also check e-books at issuu.com/ArnabDutta