Multi-channel network (MCN) are organizations that work with various video platforms. It manages and provides services to a portfolio of video-sharing platforms such as YouTube. It often helps content creators in areas including product, programming, cross-promotion, partner management, digital rights management, sales, and audience development in exchange for a percentage of ad revenue from these channels. Furthermore, MCNs aid content creators in providing different ways to optimize video content to increase audience engagement on these channels.. Moreover, MCN helps the channel to increase its audience base and maximize its revenue and performance.
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Driving Factors for Growth of the Multi-Channel Network Market
Increasing number of internet users is a major factor driving growth of the multi-channel network market. This is owing to increasing use of video platforms and social media platforms such as YouTube, IBM Cloud Video, Amazon Prime, Wistia, Netflix, and others. Furthermore, viewing habits of video consumers have changed as number of viewers watching videos online has increasing substantially. For instance, according to a report by Internet Assigned Number Authority (IANA), the number of internet users worldwide increased to 3.38 billion in 2016 from 3.25 billion in 2015. Several users create their own videos to share their interests such as cooking, dance, beauty, gaming, and others on various video-sharing platforms, which in turn has increased the number of online videos. The contents of a video can be anything that creators want to share with viewers such as news, comedy, and sport. Moreover, increasing revenue of video platform channels drive growth of the MCN market, owing to growing popularity of these channel among viewers.
Regional Analysis of Multi-Channel Network Market
On the basis of geography, the global multi-channel network market is segmented into North America, Europe, Asia Pacific, Latin America, Middle East, and Africa. North America held dominant position in the multi-channel network market in 2017. This is owing to high presence of key content creators and service providers of MCN such as Machinima, Inc., Fullscreen, Inc., Warner Music, Inc., Universal Music Group, Inc., and others in the region. Furthermore, countries in North America such as the U.S. and Canada, show significant growth opportunities due to increase in number of online video viewers.
Key players in Multi-channel Network Market
Key players operating in the multi-channel network market include, Machinima, Inc., Maker Studios, Inc., Fullscreen, Inc., Culture Machine Media Pvt. Ltd, Qyuki Digital Media Private Limited, Vevo LLC, ZEFR, Inc., Warner Music, Inc., Universal Music Group, Inc., Warner Bros. Entertainment Inc., and The Orchard Enterprises, Inc.
Segmentation of the Multi-channel Network Market
Multi-channel market is segmented on the basis of services and tools, application, and region.
On the basis of services and tools:
• Monetization Assistance
• Cross Promotion
• Production & Editing Tools
• Funding
• Digital Rights Management
On the basis of application:
• BFSI(Banking, Financial Service and Insurance)
• Telecommunication
• Media & Entertainment
• TV Broadcasting
• Information Technology

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