Desktop-as-a-service is a virtual workspace that helps to bring desktop, applications, data, and IT services in a single cloud-based solution. In a competitive market, companies have to overcome multiple challenges such as budgets, security, making data and applications available on multiple platforms, and remote access computing. To overcome these issues, organizations adopt to Desktop-as-a-service (DaaS), which is a desktop virtualization approach, to upgrade organization from a physical to virtual desktop wherein the applications and the infrastructure is managed over the cloud. Virtual Desktop Infrastructure (VDI) reduces the load of the traditional LAN networks and local storages while DaaS ensures security and integrity by providing solutions for security issues such as data breaches, malware injections, and denial of service attacks.
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Factors Driving Growth of the Global Desktop-as-a-service Market
Employees require fast and secure access to enterprise’s resources from any device and location. Also, constant advancement in technology needs rapid upgrading, which becomes tasking for IT departments to control, upgrade, monitor, configure, and secure the end devices. Moreover, increasing inclination towards “Bring your own device” (BYOD) and “Choose Your Own Device” (CYOD) trends along with adoption of DaaS solutions, enables the mobile workforce to access their personal computer files from anywhere using handheld devices (smartphone, tablets etc.) as well as laptops or desktops while simultaneously enhancing security and streamlining desktop management. Desktop-as-a-service solution enhances productivity as employees have the liberty and flexibility to work and access the data from anywhere. However, access to data is permitted only under the protection of firewalls and security controls. Furthermore, adoption of these trends also reduces costs, as employees use their own devices and the organization does not have to bear maintenance cost of systems for its employees. Moreover, owing to various advantages such as easy deployment for data loss prevention and enhanced mobility have accelerated growth of desktop-as-a-service market, globally.
Regional Analysis of Desktop-as-a-service Market
On the basis of geography, the global desktop-as-a-service market is segmented into North America, Europe, Latin America, Asia Pacific, Middle East, and Africa. North America held the leading position in the market in 2017 and is expected to be the dominant region throughout the forecast period. The U.S. and Canada are the major countries which drive growth of the market in this region, owing to the rapid adoption of cloud-based solutions by organizations in the region. For instance, according to Coherent Market Insights’ analysis  2016, North America generates cloud data traffic of 1,891 EB annually followed by Asia Pacific. Moreover, high presence of key players in this region have also accelerated growth of the desktop-as-a-service market in this region. For instance, Amazon Web Services, Citrix Systems, Inc., and VMware, Inc. are some of the kay players based in the U.S.
Asia Pacific is projected to witness the highest CAGR during the forecast period. India, China, and Japan are some of the major countries which drive growth in the desktop-as-a-service market in this region.  Increasing number of start-ups or SMEs in the region have accelerated growth of the desktop-as-a-service market in Asia Pacific. For instance, according to Indian Government Economic Survey, 2016, the country had over 19,000 technology-enabled start-ups. Furthermore, increasing trend of adopting cloud platforms have also accelerated growth of the market. For instance, according to Coherent Market Insights, it is estimated that the Asia Pacific cloud-based data traffic is expected to exhibit CAGR of 31% in the forecast period (2016 – 2021).
Key players in the Global Desktop-as-a-service Market
Some of the key players operating in the desktop-as-a-service market include Amazon Web Services, Citrix Systems, Inc., Cloudalize, dinCloud, Inc., Dizzion, Inc., Evolve IP, MTM Technologies, Inc., OVH, Paperspace, and VMware, Inc.
Global Desktop-as-a-service Market: Taxonomy
The global desktop-as-a-service market is segmented on the basis of organization size, industry vertical and regions.
• On the basis of Organization Size
◦ SMEs
◦ Large Enterprise
• On the basis of Industry Vertical
◦ Construction
◦ Financial Services
◦ Manufacturing
◦ Government
◦ Healthcare
◦ Retail
◦ Education
◦ Others
• On the basis of Regions
◦ North America
◦ Europe
◦ Asia Pacific
◦ Latin America
◦ Middle East
◦ Africa

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