Automotive IoT, as the name suggests, is the integration of IoT invehicle vehicles, allowing for in-vehicle, vehicle-to-vehicle, and vehicle-to-infrastructure communication. Increasing consumer inclination towards autonomous driving vehicles is one of the major factors for growth of the automotive IoT market over the forecast period. Driverless cars require large volume of data for analysis and are connected with cloud based traffic and navigation services, which aids them in navigating on roads. This has led to increasing demand for internet connectivity in automotive vehicles. 
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Market Dynamics
Rising demand for Internet in automotive vehicles, owing to increasing application in infotainment system, navigation system, and telematics systems is one of the major factors for growth of the IoT in the automotive industry. According to Coherent Market Insights, it is projected that by 2020 around 250 million cars would be Internet connected, globally. In addition to this, high investment in autonomous cars by various market leaders is also expected to be another factor for growth of the market. For instance, in 2017, SoftBank Group Corp.—a Japan-based telecommunication company—General Motors, and BMW invested US$ 159 million in Nauto— a U.S.-based driverless car startup.
Increasing deaths due to automotive collisions is a factor for rising adoption of IoT in the automotive industry
One of the major factors for automotive collisions is human errors. According to Coherent Market insights, around 90% of automotive crashes in the U.S. are caused due to human errors. In order to reduce collisions due to human error, manufacturers are focusing on developing self-driving vehicles. For instance, Alphabet Inc. — the parent company of Google, Inc. —invested US$ 1.1 billion for the development of self-driving cars in the period of 2009–2015.   These vehicle sense its environment and navigates without human input, thus reducing the chances of crashes. 
North America held the dominant position in the market in 2016
North America held a dominant position in the market in 2016 and is projected to retain its dominance throughout the forecast period. The U.S. and Canada are the major growth engines in the region. Increasing deployment of driverless cars is one of the major factors for growth in this region. For example in 2017, Volvo have announced that they will supply 24,000 self-driving cars to Uber. Moreover, presence of leading companies in this region is another driving factor for growth of the automotive IoT market in this region for example Apple, Inc., AT&T Inc, Cisco Systems, Inc etc.
Key Companies- Global Automotive Internet of Things Market
Some of the major companies in the global automotive IoT market are Apple, Inc., AT&T Inc., Audi AG, Cisco Systems, Inc., Ford Motor Company, General Motors, Google Inc., Intel Corporation., International Business Machines Corporation, Microsoft Corporation, NXP Semiconductors N.V., Robert Bosch GmbH, Texas Instruments Inc., Thales Sa, and Tomtom N.V.
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