True though it is that people embark on an online commercial venture with the intention of augmenting their income, often the experience turns out to be contrary to the expectations and figures are far from projected numbers. There could be several reasons for this but one that is quoted in most cases is ignorance of the entrepreneur in terms of basic SEO requirements like keyword research and website analysis. Majority online entrepreneurs react to this by saying that after all the main purpose is to sell and hence why should they be expected to meet SEO requirements?

Irrespective of the reaction, SEO is a fact pertaining to online ventures that needs to be accepted as being inevitable and the onus is on the entrepreneur to create a balance between a sales pitch and SEO if success is to be achieved. Optimization begins with website analysis wherein the website is put under the scanner and minutely checked for compatibility against various parameters. It is only through in-depth analysis that the outcome of various measures like keyword research, link building and density is exposed. Any changes that are affected henceforth are aimed at improving these figures and are planned after analysis.

The process of website analysis is put into motion by applying several technical and competitive measures that determine the website’s performance and comprises of multiple steps, the first amongst which is structure of the website. It is during the designing phase that the structure of the website is determined and while some are simple enough to be easily tracked by search engine spiders, others that are relatively more complicated tend to fade into oblivion. Next comes the HTML code that emphasizes on keyword research results to be displayed in the title as also meta-tags of every page.

Links form the third important stage of website analysis and the sequence followed is that of internal linking being established prior to creating in-bound and out-bound links. Higher the quality of linking, the better it is for the website in question and all internal links must be displayed for the convenience of visitors via sitemap that is conspicuously positioned. Keyword research helps in linking too wherein the selected words and phrases act as anchor texts to facilitate linking. As far as images are concerned, cropping in accordance with stipulations is essential and so is incorporation of keyword-rich text in between.

Content is the most important part of a website and hence forms an imperative part of website analysis. While it is extremely important for content to score high on a qualitative scale, optimization through insertion of keywords is equally important. For best results, words and phrases short-listed after keyword research should be incorporated to the point of accomplishing the required density while stopping short of stuffing. Having conducted all the steps, a report is generated that provides an accurate reflection of the status of the website in search engines and lays the foundation of further development.
When experts analyze a website, they follow a sequence of events the first amongst which is keyword research http://www.search-engine-optimization-seo-service.com/services.html to adjudge how effective the existing set is. Other aspects of website analysis http://www.search-engine-optimization-seo-service.com/services.html include creating in-bound and out-bound links, filling the pages with quality content and observing the veracity of every aspect.