Telemarketing is an effective method of getting a steady flow of prospects for someone’s business. There are two major categories included in this method: business-to-consumer and business-to-business. To serve their clients, b2b lead generation companies use it intensively. This method is expected to offer a consistent number of leads to a business by using different techniques. Research companies that use these techniques survey past customers or new prospects of a certain business aiming to assess their market acceptance or their satisfaction related to particular brands, companies, products, or services. Such surveys have to avoid using spam techniques, which is generally forbidden.

A company office, a call centre, or even someone’s home may be the ideal place for telemarketing. It also involves the presence of one or more live operators, or recorded messages, which are referred to as ‘automated telemarketing’. At least two calls are necessary for this process, because after determining the customer’s needs, it is necessary to motivate him/her to finally make the purchase.

To identify prospective customers, various means may be used, such as past purchase history, credit limit, previous request for information, and so on. The identities of the potential buyers may be obtained from the consumer database belonging to another company, from a public list, or a telephone directory. There is a qualification process which is meant to determine the customers who are more likely to buy the service or product. Such techniques are also used by political parties and charitable organizations when they solicit donations.

Often associated in a negative manner with scams and frauds like pyramid schemes, this marketing method is used very carefully by b2b lead generation companies. They try to avoid being considered as using unethical business practice, due to eventual high-pressure techniques meant to transform unsolicited calls into sales. Telemarketers’ calls may be annoying if they occur during dinner hours, too late in the evening, or too early in the morning. Other undesired effects would be telemarketers’ calls that prevent emergency calls or calls already expected from family members.

A number of companies have already capitalised such negative emotions and there are several forums that concentrate numberless complaints of consumers who have really been exasperated as a result of unwanted phone calls.

There is a recent trend that involves the use of automated phone calls issued from computerized autodialers and delivering pre-recorded messages inviting to sales. Some of these messages are intentionally using deceptive tactics that may even produce panic. Such messages are usually intended to induce fear or concern in a potential customer and should be completely avoided by b2b leading generation companies that really want to promote ethical marketing. This is a field where legal regulations are still expected to improve.
Telemarketing http://www.XpertBusinessDevelopment.co.uk/, as a modern marketing technique, may be used by b2b lead generation companies http://www.XpertBusinessDevelopment.co.uk/ to identify those prospects who are most qualified to purchase a product or service.