Traverse City, Michigan – [1/10/2024]: North Central Michigan University (NCMU) proudly announces the launch of its new Bachelor of Science in Digital Marketing and Analytics, a comprehensive degree program aimed at equipping students with cutting-edge marketing strategies and analytical skills. Set to launch in fall 2024, this program positions NCMU as a leader in providing forward-thinking education that responds to the rapid evolution of the marketing industry.
The program was developed to address the increasing demand for professionals who can not only design innovative digital marketing campaigns but also interpret and act on marketing data. With a unique blend of creativity and data-driven decision-making, NCMU’s new degree will prepare graduates to lead in the competitive and ever-changing digital marketing landscape.
Meeting Industry Demands with Modern Education
The importance of digital marketing and analytics continues to grow as businesses adapt to new technologies and platforms. Traditional marketing strategies have been transformed by the rise of the internet, social media, and mobile technology. Companies now rely heavily on digital marketing techniques, such as search engine optimization (SEO), social media marketing, and pay-per-click advertising, to reach their target audiences. As a result, there is a significant need for professionals who understand these tools and can use data to improve campaign performance and ROI.
NCMU’s new degree program aims to fill this gap by training students in both digital marketing and analytics. The curriculum has been designed with input from industry experts, ensuring that students graduate with the skills and knowledge that today’s employers are seeking.
“In developing this program, we worked closely with professionals in the marketing industry to ensure that our students would be learning the most up-to-date skills,” said Dr. Meredith Watson, Dean of the School of Business at NCMU. “Our graduates will be well-prepared to enter the workforce and make an immediate impact.”
Comprehensive Curriculum for Digital Marketing and Analytics
NCMU’s Digital Marketing and Analytics program offers an interdisciplinary approach that covers the full spectrum of modern marketing techniques and data analysis. The program focuses on providing students with hands-on experience and real-world applications of the theories they learn in the classroom.
Key areas of study include:
• Digital Marketing Strategies: Students will learn how to create and implement digital marketing strategies across multiple platforms, including websites, social media, and mobile apps.
• Data Analytics and Interpretation: Focusing on the analysis of digital marketing data, students will gain expertise in tools such as Google Analytics, Tableau, and data visualization techniques to evaluate campaign performance.
• SEO and SEM: Understanding search engine optimization and search engine marketing is crucial to successful digital marketing. Students will learn how to optimize websites for search engines and develop strategies to increase visibility.
• Social Media Marketing: Social media is a vital marketing tool for businesses today. Students will learn how to leverage platforms such as Facebook, Instagram, LinkedIn, and TikTok to engage customers and build brand loyalty.
• Content Marketing: In today’s digital age, content is king. Students will develop content creation skills, including writing, video production, and graphic design, to create effective marketing campaigns.
• Ethics and Privacy in Digital Marketing: The ethical considerations of data collection, privacy concerns, and responsible marketing practices will also be explored, ensuring that students are prepared to navigate the legal and moral complexities of the digital marketing world.
In addition to classroom learning, NCMU students will complete a capstone project in their final year. This project involves developing and executing a digital marketing campaign for a local business or nonprofit organization, allowing students to apply their skills to a real-world challenge.
Industry Partnerships and Internships
North Central Michigan University has formed partnerships with local and national businesses to offer students internship opportunities during their studies. These internships will provide students with valuable hands-on experience in digital marketing and analytics, further preparing them for their future careers.
“We want our students to hit the ground running when they graduate,” said Dr. Watson. “By partnering with companies that are leaders in the digital marketing space, we ensure that our students are not only learning the theory but also applying it in real-world settings.”
These partnerships will also provide networking opportunities, giving students access to industry professionals and potential employers. NCMU’s Career Services Office will support students in securing internships and job placements, helping them build strong resumes and professional portfolios.
Career Outlook for Graduates
The demand for professionals skilled in digital marketing and analytics is projected to continue growing in the coming years. According to a report by the U.S. Bureau of Labor Statistics, employment in marketing, advertising, and promotions is expected to grow faster than the average for all occupations.
Graduates of NCMU’s Digital Marketing and Analytics program will be prepared for a variety of career paths, including:
• Digital Marketing Manager: Overseeing online marketing campaigns and strategy for businesses or agencies.
• SEO Specialist: Improving search engine rankings and driving traffic to websites.
• Data Analyst: Analyzing marketing data to inform business decisions and improve campaign effectiveness.
• Social Media Manager: Managing a brand’s online presence and social media marketing efforts.
• Content Strategist: Developing and implementing content marketing strategies that align with business goals.
The skills taught in this program will also position graduates for leadership roles, as companies increasingly rely on data-driven insights to guide their marketing efforts.
Admissions and Application Process
Prospective students interested in the Digital Marketing and Analytics program can find more information about admissions, financial aid, and scholarships on NCMU’s website at www.ncmu.education. Applications are now open for the fall 2024 semester, and NCMU encourages both domestic and international students to apply.
As part of its mission to make higher education accessible, NCMU offers several scholarships and financial aid options to qualified students. The university also provides flexible learning options, including hybrid and online courses, to accommodate the diverse needs of its students.
About North Central Michigan University
Founded in 1955, North Central Michigan University is a premier institution dedicated to providing quality education that prepares students for successful careers. With a focus on innovation, academic excellence, and community engagement, NCMU is committed to shaping the future of education and empowering students to make a positive impact in their fields.
For more information about NCMU and the Digital Marketing and Analytics program, visit www.ncmu.education.
Contact:

North Central Michigan University
Phone: +1-888-336-3073
Email: [email protected]