Radio frequency (RF) beauty devices use high energy alternating current to increase intracellular temperature to achieve vaporization or combination of desiccation and protein coagulation of biological tissue. RF beauty devices are used to perform coagulation, fulguration, desiccation, tissue ablation, and cutting procedures. In these procedures, electromagnetic energy is converted into kinetic energy inside the tissue of biological cell. The kinetic energy is further converted into thermal energy for attaining desired effect.
The global radio frequency beauty equipment market is estimated to account for US$ 191.0 Mn in terms of value in 2018 and is expected to reach US$ 742.7 Mn by the end of 2027.Increasing aesthetic awareness among the populace is expected to propel growth of the global radio frequency beauty equipment market over the forecast period. Marketing strategies adopted by companies, media advertisements, and endorsements of various treatments by celebrities are some of the factors that increase aesthetic awareness among the populace.
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Moreover, high prevalence of obesity is increasing the demand for non-invasive radio frequency liposuction treatments, thereby aiding in growth of the market. For instance, according to MedAlertHelp.org, over 1.9 billion adults were reported as overweight worldwide.Side-effects associated with RF beauty procedures are expected to hinder growth of the market. Some of the side-effects of RF beauty treatment include post-treatment erythema, burns, and blisters on the skin. Although most side-effects associated with the treatment heal in a short period of time, some might also lead to serious complications, based on the skin texture and pigmentation.
Moreover, lack of skilled professionals is also expected to limit growth of the market. RF treatment conducted by untrained professionals may result in adverse effects on the skin of the end user. According to Competition Commission of South Africa’s preliminary health market inquiry findings released in July 2018, the estimated yearly average of doctors per 1,000 patients was 1.75 in the private sector between 2010 and 2014.
High prevalence of various forms of skin disorders is expected to offer lucrative growth opportunities for players in the market. For instance, according to Global Polaris Atlas Annual Report 2018-2019, the annual incidence rate of psoriasis was 280 per 100,000 person-years during 2017 and the prevalence of the disease witnessed an increasing trend (from 2.5% in 2011 to 3.9% in 2017).
Moreover, growing medical tourism in emerging economies is also expected to aid in growth of the market. For instance, according to India Brand Equity Foundation’s January 2019 release, the estimated Foreign Tourist Arrivals (FTAs) in India on medical purpose during the years 2015, 2016, and 2017 were 2,33,918, 4,27,014, and 4,95,056 respectively.
The demand for portable/handheld devices is high in home care settings. This is owing to its low cost and ease of treatment for hair removal and skin rejuvenation. RF skin tightening devices are the most common home use devices. Tria age-defying laser is an at-home devices, which is a non-ablative fractional laser FDA-cleared for home use. It emits beams of light that target cells deep within the skin to stimulate collagen while leaving the surface unharmed.
The U.S. FDA classifies RF devices for scar management as class 1 device, which is considered the safest classification and does not require prescription and certification outside the U.S. The device is exempt from the premarket notification procedures.Scar sheets are subject to general controls such as good manufacturing techniques, manufacturer’s registration with the FDA, proper branding and labelling, and general reporting procedures According to FDA, in case of combination product, the manufacturers of electronic radiation emitting products that are sold in the U.S. are expected to comply to the Federal Food, Drug and Cosmetic Act (FFDCA), Chapter V, Subchapter C - Electronic Product Radiation Control guidelines
Major players operating in the global radio frequency beauty equipment market include, Cynosure, Inc., Lumenis, Syneron Medical Ltd., Valeant Pharmaceutical International, Inc., Alma Lasers, Cymedics, InMode Ltd., IBRAMED, Guangzhou Beautylife Electronic Technology Co., SharpLight Technologies Ltd., and Venus Concepts.
Major players in the market are focused on product approval and launch to expand their product portfolio. For instance, in October 2019, InMode Ltd. received Health Canada Certification for AccuTite, a minimally invasive technology that delivers RF heating.
Major players in the market are also focused on adopting M&A strategies to expand their product portfolio. For instance, in December 2018: Alma Lasers acquired Medical Nova, an aesthetic distributors of technology-based devices in Israel.
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