This innovative project not only puts Yorkshire on the map as a hub for cutting-edge
technology but also positions the UK at the forefront of the global interactive
entertainment revolution.
A New Era of Entertainment
Gym BS is more than just a sitcom—it’s a fully immersive, interactive experience.
Set during the UK’s third lockdown, the show combines satirical humour with real-life
issues, offering viewers a unique blend of comedy and social commentary. But what
truly sets Gym BS apart is its 360-degree interactive format, which allows viewers
to explore the show’s world, uncover hidden content, and engage with the narrative
in ways never before possible.
“This isn’t just a step forward for entertainment—it’s a leap,” says David Jones,
Creative Director at 2b Acting. “With Gym BS, we’re redefining how stories are told
and how audiences engage with content. And we’re proud to be doing it right here in
Yorkshire.”
Why Gym BS Matters
1. A Unique Comedy Experience: Blending humour with relatable, thought
provoking themes, Gym BS is as entertaining as it is relevant.
2. Interactive Storytelling: Viewers can explore the show’s 360-degree world,
discovering hidden jokes, additional content, and deeper story elements.
3. Supporting Innovation: By watching Gym BS, audiences are supporting
independent creators who are pushing the boundaries of digital storytelling.
A Game-Changer for Advertisers
Gym BS isn’t just revolutionizing entertainment—it’s transforming advertising.
Traditional ads are increasingly ignored, but Gym BS offers a solution:

In-Show Interactive Advertising.
• Unskippable Exposure: Ads are seamlessly integrated into the show,
ensuring 100% visibility.
• High Engagement: Viewers can interact with ads through QR codes,
clickable links, and more.
• Repeat Viewings: The interactive nature of the show encourages multiple
viewings, giving brands repeated exposure.
• Association with Innovation: Partnering with Gym BS positions brands as
forward-thinking and cutting-edge.
“This is the future of advertising,” says David. “Brands that get involved now will be
seen as pioneers, aligning themselves with the next evolution of digital marketing.”
Putting Yorkshire and the UK on the Map
The success of Gym BS is a testament to Yorkshire’s growing reputation as a leader
in digital innovation. By combining creativity with cutting-edge technology, 2b Acting
is showcasing the region’s potential to compete on a global stage.
“We’re proud to be based in Yorkshire,” says David. “This project isn’t just about
creating great content—it’s about putting Yorkshire and the UK at the forefront of the
digital entertainment industry.”
How to Watch and Get Involved
Gym BS is available to watch and interact with on InView at 2bacting.com/iv. For
advertisers looking to be part of this groundbreaking project, June, July, and
August 2025 slots are now available.
Watch Gym BS. Advertise smarter.