Leveraging the booming market for puffer jackets, Australia-based A Bit Of You is planning to unveil some trendy puffer jackets for men in the coming weeks.

According to the CEO, the upcoming best puffer jacket for men will have more style elements and features. Puffer or down jackets are made from down or synthetic insulation to keep the body warm by trapping heat inside the body. The waterproof shell keeps the wearer warm when it rains or snows unexpectedly.

The best puffer jackets come in a variety of short and long styles. The new series of A Bit of You will look at both sections in terms of market potential.

The CEO noted that Puffer Jack gained traction after fashion brands gave it more attention. Examples like North Face's Nuptse jackets have been as popular as Adidas' Superstars or Timberland's chunky boots. Fashion labels such as Balenciaga, Raf Simons, and Off-White also popularized puffer jackets.

Fill power is an important variable when it comes to buying outerwear. It is the best indicator of insulation and the density of the fluffy lining. For best warmth, a fill power rating between 650 and 850 will be ideal.

The outer fabric depends on the make and brand of the manufacturer. Outdoor jackets are generally light because they are layered under a hard shell and keep the outer fabric quite thin.

In the men's black puffer jacket, the desired fabric strength can be assessed from the denier rating. The higher the number, the heavier the fabric will be.

When choosing outerwear, users residing in cold climates seek a well-insulated jacket, unlike those in temperate climates, who need only a light jacket.

In terms of style, the new series will balance long and short coats in terms of size and style. Short coats are best for everyday use.

According to the CEO, upcoming puffers for men will blend elegance and comfort and will be a style statement in the ever-evolving world of men’s fashion.

Among the types, there will be sleeveless jackets or warm models with long sleeves with recycled polyester fill in the best colors to capture the mood and theme of nature.

These puffers can be paired with jeans, a sweater, and a t-shirt. The shoulders will be snug, and the jacket will cover the tummy even if you raise your arms.

Shades of blue and green are on trend as they go well with every season and with other outfits. The brand plans to unveil a men's puffer jacket sale by the holiday season.