Market Definition:
Tortilla is a form of baked bread which is majorly prepared from corn and wheat. The use of corn in the preparation of tortilla enhances its nutritional value as corn is a rich source of proteins, vitamins and minerals. Vitamin B controls the vital metabolism of cell. The process of production of tortilla from corn involves the soaking of corn in the limewater and this process helps in the availability of Vitamin B after its consumption.

Market Scenario
Increasing urbanization has caused the ready-to-eat food market to grow globally which is supporting the tortilla market directly. Increase in working women population has resulted in increased tortilla sale in the developing countries. Tortilla has potential application as bread replacer as it is found to be more nutritious. It is consumed as snacks in the form of ready-to-eat baked chips and tortilla shells. It has multi-purpose application in preparation of various food dishes. The sale of tortilla chips as a nutrient snack product is found to be escalating. In addition, based on the nutritional properties the application of tortilla as convenience food is anticipated to grow at a higher growth rate.

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Market Segments
Tortilla has been segmented on the basis of source which comprises corn, wheat and others
• Tortilla has been segmented on the basis of product-type which comprises tortilla mix, pre-cooked tortilla, frozen tortilla, tortilla chips and others
• Tortilla has been segmented on the basis of nutritional profile which comprises gluten-free, low-carb, vegan and others
• Tortilla has been segmented on the basis of distribution channel which comprises hypermarket and supermarket, convenience stores, retailers, e-commerce and others.

Study Objective of Tortilla Market
• Detail analysis of the market’s segments and sub-segments
• To estimate and forecast market size by source, product-type, nutritional profile, distribution channel and region
• To analyses key driving forces which are influencing the market
• Region level market analysis and market estimation of North America, Europe, Asia, and rest of the world (ROW) and their countries
• Value chain analysis & supply chain analysis of the Tortilla
• Company profiling of major players in the market
• Competitive strategy analysis and mapping key stakeholders in the market
• Analysis of historical market trends and technologies along with current government regulatory requirements

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Key Players:
The key players profiled in the Tortilla market are:
• While Mission Foods Inc. (U.S.)
• Tyson Mexican Original, Inc. (U.S.)
• Gruma Corporation (Mexico)
• Bimbo Bakeries USA, Inc. (U.S.)
• Signature Flatbreads Ltd (U.K.)
• Liven S.A. (Spain)
• Mexican Food Specialties, Inc. (U.S.)
• Ole Mexican Foods Inc. (U.S.)

Intended Audience:
• Tortilla manufacturers
• Frozen food Industry
• Confectionery industry
• Bakery industry
• Retailers and wholesalers
• Traders, importers and exporters

Key Findings:
• Industrial application of Tortilla as a baked snack is experiencing a higher growth rate
• Top five exporters of Tortilla are Mexico, U.S., U.K., Spain, and France.

Regional Analysis of Tortilla Market:
The global Tortilla market is segmented into North America, Europe, Asia Pacific, and rest of the world (ROW). Among these North America has the major market share followed by Europe. Rise in demand of convenience food products amongst the developed countries of North America and Europe region is having a positive impact on the Tortilla market. Canada, Italy, Germany, U.K., U.S. are the major importers of Tortilla.

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