Market Scenario
3D technology helps individuals to assess a product from numerous different angles. The animated versions of visuals are much more communicative than 2D diagrams as well as textual content. The 3D animated visuals offer deeper and shortened insight about any project. There has been an increase in demand for animated entertainment owing to the popularity of the Internet, and rise in broadcasting hours by cable and satellite TV. 3D technology refers to conveying of three-dimensional views of the captured data. As compared to the traditional 2D the clarity, rendering of frames and graphic quality are better in 3D animation. This has led to a rise in demand for 3D animation from game developers, production houses, contractors, automobile designers among others.
Market Segments:
The global 3D animation market can be classified based on technology, service, deployment vertical, and region.
• By technology, the global market is divided into 3D modelling, motion graphics, 3D rendering and visual effects.
• Based on service, the global market is subdivided into consulting, support and maintenance, integration and deployment, education and training.
• Depending upon deployment type, the global 3D animation market can be divided into on-premises and on-demand.
• By industry vertical, the global 3D animation market can be divided into media and entertainment, construction and architecture, healthcare and life sciences, manufacturing, education and academia among others.
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Key Players:
The major companies that provide 3D animation technology include:
• Intel Corporation
• Newtek Inc.
• Adobe Systems
• Autodesk
• Nvidia Corporation
• Corus Entertainment
• Maxon
• Lenovo Group Ltd
• Corastar, Inc.
• Side Effects Software
• Advanced Micro Devices Inc.
• Corel Corporation
The 3D animation is being applied in varied sectors such as automobile, health care, defense, aerospace, government, and entertainment and thus this market is experiencing a rise in demand. In the gaming, entertainment modeling, simulation, and other sectors, there is an application of 3D technology in visualization and effects. Owing to the computer-centric process of producing loads of extracted images along with the intricacy and labor-intensiveness of the processes required to define three-dimensional movement’s results in the consideration of 3D animation a select property of films and TV productions with huge investments.
Regional Analysis
Based on regions, the global 3D animation market is divided into North America, Europe, Asia-Pacific (APAC), Middle East & Africa (MEA), and Latin America. The North American region is anticipated to command the maximum market share and would lead the 3D animation market during the forecast period. Owing to the presence of sustainable and well-established economies, this region possesses the potential to sturdily invest in R&D activities, thus leading to the development of novel technologies in modeling as well as 3D rendering. Also, the government is supportive of the technology and heavy investments are being done by big production houses leading to the growth of this market in North America region.
The Asia-Pacific region is expected to witness the swiftest growth in the 3D animation market. Factors such as dynamic adoption rate of novel 3D animation technologies and holding of the production facilities for majority of western industry leaders is propelling the growth. Countries such as Australia, Japan, Singapore, China, and India are gaining are taking several initiatives in-terms of research & development as well as supporting animation studios.
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