Automotive Seat Heater Market Overview:

The automotive seat heater is composed of various components such as integrated temperature control module, heater chip, switches, and wiring harness. The seat heaters are a type of cushion, which is capable of producing heat when energizing and are installed in commercial vehicles as well as passenger cars.

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Market Research Future (MRFR)’s latest study has revealed that the global automotive seat heater market is set to thrive at a CAGR of 6% during the forecast period 2017 to 2023. Passenger comfort is the key area of focus for the automobile manufacturers. Automotive seat heaters add to the comfort and experience of the passengers, which is likely to aid automotive seat heater market proliferation in the forthcoming years.

The technological advancements in the product offerings have made the integration of these heaters into automotive seats smooth and easy. This, in turn, is expected to intensify the demand for the product in the automotive sector.

The need for automotive heaters is high in the luxury cars. The catapulted need for comfort by the buyers of high-end vehicles is poised to create demand in the automotive seat heater market. Additionally, the rising demand for high-end vehicles is further likely to accelerate revenue creation for the market players.

The automotive seat heaters are either composed up of carbon fiber technology or composite fiber technology. These can be easily fitted at the bottom of the seat and can be easily integrated with the leather-covered seats.  

The automotive users and the buyers of high-end vehicles are giving increased preference to the comfort level achieved by the use of enhanced automotive components. The use of automotive seat heaters increases the comfort level of the riders while commuting long distances. The increasing demand for comfort and energy capabilities in vehicles, with the increase in demand for high-end passenger cars with enhanced features, directly contribute towards the growth of the market.

By region, the global automotive seat heater market has been segmented into North America, Europe, Asia Pacific, and the Rest of the World. North America is currently dominating the market owing to the increasing demand for luxury vehicles in the region. Furthermore, low-temperature weather conditions in certain parts of the region are favoring the demand for automotive seat heaters. The country-level markets of Mexico and the U.S. are poised to drive the growth of the regional automotive seat heater market. Europe is a highly lucrative market and is forecasted to strike a healthy CAGR over the assessment period. The growth is highly attributable to the boom witnessed in the automotive sector coupled with growing inclination towards high-end vehicles.

Asia Pacific is set to exhibit a relatively higher CAGR during the forecast period. The thriving automotive sector in fast-developing economies present in the region is likely to augment the automotive seat heater market in the region. An upsurge in demand for high-end automotive components is predicted for the emerging markets such as India and China. This, in turn, is projected to propel the growth of the regional automotive seat heater market. Additionally, the region has emerged as the manufacturing hub for automobile manufacturers, and the presence of key players in the region is prognosticated to influence the market proliferation positively in the foreseeable future.

Table Of Contents:

1 Executive Summary

2 Research Methodology

2.1 Scope Of The Study

2.1.1 Definition

2.1.2 Research Objective

2.1.3 Assumptions

2.1.4 Limitations

2.2 Research Process

2.2.1 Primary Research

2.2.2 Secondary Research

2.3 Market Size Estimation

2.4 Forecast Model

3 Market Dynamics

3.1 Market Drivers

3.2 Market Inhibitors

3.3 Supply/Value Chain Analysis

3.4 Porter’s Five Forces Analysis

Continued…

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