Decorative coatings are chemical formulations of solvents and other polymers, which, when applied to a surface results into a thin layer that is decorative. Decorative coatings include paints, drying oils and varnishes, synthetic clear coatings, and other products whose primary function is to protect the surface of an object from the environment. These products can also enhance the aesthetic appeal of an object by accentuating its surface features. The main factors owing to the innovation of various coating materials in this industry include high processing costs, legislation issues with volatile organic compounds (VOC), sustainability and the desire for more ecofriendly products, where continuous R&D is being done for this purpose. There are different technologies and materials being used for achieving this objective; UV curing decorative coating is one important evolution in this field.

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The decorative coating market has been segmented in to different segments such as formulation, type of coatings/finishes, end user application and geography exclusively. While there are many different decorative components in the industry, the classification of fluids based on the formulation of coatings is done into the following classes; water based systems, solvent based systems and radiation cured systems. Based on the types of coating resins commercially available, the market is categorized in to various categories such as acrylic, alkyd, ester, vinyl and others. Each type varies greatly and the composition is different with different technical specifications. Decorative coatings are being used in different applications. The key user segments include automotive/ aerospace interior & exterior parts, bathroom equipment, consumer products, door handles, jewelry & watches and others.

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The overall market is also presented from the perspective of different geographic regions and the key countries in each region. The market has been segmented in to four regions North America, Europe, Asia-pacific and Rest of the World. Competitive landscape for industry and market players are profiled with attributes of company overview, financial overview, business strategies, product portfolio and recent developments. Market shares of the key players for 2015 are provided.

Few of the companies that are profiled in this report include:
• AkzoNobel,
• BASF,
• Sherwin-Williams Company,
• Dow Chemical Company
• Eastman Chemical Company.

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