The global weight loss and weight management market is expected to reach $206.4 billion by 2019 from $148.1 billion in 2014, growing at a CAGR of 6.9% from 2014 to 2019. The weight loss and weight management market is categorized on the basis of diets, equipment, and services.
Factors such as rising obesity rates, increasing risks of lifestyle diseases, increasing number of bariatric surgeries, increase in disposable incomes, and technological advancements are driving the growth of the weight loss and weight management market. Furthermore, strong government support and funding is another major factor promoting growth of this market. For instance, the U.K. government started the”Change4Life initiative” in 2009, a multipronged approach that encourages behavioral changes in people and includes marketing strategies such as advertising campaigns, websites, resources, and partnership opportunities to encourage people to eat well and live longer.
Moreover, the U.K. government announced the launch of “Call to Action on Obesity” program. This program aims to set a weight reduction trend among children and adults by 2020. The program has also issued a calorie reduction challenge to the food and beverage industry to reduce daily calorie intake. Such support is likely to provide impetus for growth of this market.
The relatively untapped Asian region provides an array of growth opportunities for the weight loss and weight management market. Large population base, rapid urbanization, increasing disposable incomes, rising prevalence of obesity, and growing awareness and health consciousness among citizens are the factors responsible for the growth of this market.
To leverage these market opportunities and to reduce the manufacturing and distribution costs, various market players are building manufacturing facilities and strengthening their sales force in these developing economies. However, high cost of low-calorie diets and deceptive marketing strategies adopted by industry players are hindering the growth of this market.
Apart from the comprehensive geographical analysis, product analysis, and market sizing, the report also provides a competitive landscape that covers the growth strategies adopted by industry players over the last three years. In addition, the company profiles comprise basic views on the key players in the weight loss and weight management market and their product portfolios, developments, and strategies adopted by market players to maintain and increase their market shares in the near future.
The above-mentioned market research data, current market size, and forecast of future trends will help key players and new entrants to make informed decisions regarding product offerings, geographical focus, and change in strategic approach, R&D investments for innovations in products and technologies, and levels of output in order to remain successful.
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Table of content
1 INTRODUCTION 18
1.1 OBJECTIVES OF THE STUDY 18
1.2 MARKET DEFINITION 19
1.3 MARKET SCOPE 19
1.3.1 MARKETS COVERED 19
1.3.2 YEARS CONSIDERED FOR THE STUDY 21
1.4 CURRENCY 21
1.5 LIMITATIONS 21
1.6 STAKEHOLDERS 21
2 RESEARCH METHODOLOGY 22
2.1 MARKET SIZE ESTIMATION 23
2.2 MARKET BREAKDOWN AND DATA TRIANGULATION 25
2.3 KEY DATA FROM SECONDARY SOURCES 26
2.4 KEY DATA FROM PRIMARY SOURCES 27
2.5 KEY INDUSTRY INSIGHTS 27
2.6 ASSUMPTIONS FOR THE STUDY 28
3 EXECUTIVE SUMMARY 29
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